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  • April 13, 2012

Ping Time: Deliverability divide, email education videos, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>George Bilbrey of Return Path explains that recent deliverability rates show a deep divide between best-practice marketers and just average ones. >>Follow the ping

>>The Email Experience Council relaunches their YouTube Education Channel, which will be updated regularly with new content from more than 40 email experts. >>Follow the ping

>>Becs Rivett of Email Fail shares a nice example of an animated gif used to demonstrate a product. >>Follow the ping

>>@Roxyyo: When will mail delivery fail stop using DAEMON in subj. lines? Dear programmers, nobody knows what that means. We just think it's a demon.

>>Jason Klein of StrongMail shares an EAT Club email that leverages the local weather forecast to increase relevance. >>Follow the ping

>>Trisha Smith of Responsys explains how “responsive emails” work. >>Follow the ping
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