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  • April 29, 2011

Ping Time: Defining 'relevance,' best promotional channels, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Tweet of the Week: @jamespaden: Seriously @brandoncorbin, when are we going to build that bot that auto-emails people who brag about inbox zero on twitter??

>>Morgan Stewart of Trendline Interactive says that while marketers talk about “relevant” emails, consumers judge valuable emails based on whether they’re “interesting,” “helpful” or “informative.” >>Follow the ping

>>Todd Wasserman of Mashable provides more proof that email and social are much better promotional channels than social. >>Follow the ping

>>Email marketing consultant Jeanne Jennings discusses birthday emails and how to make them perform best. >>Follow the ping

>>Tanya Williams of Responsys shares this roundup of emails playing off the royal wedding. >>Follow the ping

>>In my latest Email Insider column, I talk about some of the trends that are currently impacting email design and share actionable advice on how to respond to those trends. >>Follow the ping
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