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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • September 11, 2009

Ping Time: CTA buttons, Email marketing works because..., etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Linda Bustos of Get Elastic discusses the importance of call-to-action buttons and factors that can impact their performance. >>Follow the ping

>>Tamara Gielen of BeRelevant taps the Twitterati to explain why email marketing works. >>Follow the twing

>>Read about the improvement to Yahoo Mail, including their social inbox introduction. >>Follow the ping

>>Chris Wheeler of Bronto Software talks about Pivotal Veracity’s new product, MIQ, which provides customer level data regarding deliverability, rendering and a variety of other factors. >>Follow the ping

>>Laura Atkins at Word to the Wise explains that permission is not a legal term. >>Follow the ping

>>Stefan Pollard of Responsys shares some great advice on how to avoid deliverability and sender reputation problems this holiday season. >>Follow the ping

>>In my latest Email Insider column, I talk about four of my favorite retail email programs. >>Follow the ping
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