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  • November 10, 2007

Ping Time: Challenging the conventional wisdom

Our latest spin around the mediasphere turned up the following nuggets:

>>Mark Brownlow collects several contrarian views of “best practices,” reminding us to always test and challenge the conventional wisdom. >>Follow the ping

>>Dylan Boyd at The Email Wars shares an email from Getty Images that also goes against the conventional wisdom to great effect. >>Follow the food for thought

>>Epsilon’s Jordan Cohen discusses the need to embrace consumer control, which was a theme at the recent FTC E-havioral Advertising Summit. He says that there’s a need for marketers to clearly explain how they use cookies to consumers’ benefit. >>Follow the ping

>>Campaign Monitor looks at support of forms across a variety of email clients. >>Follow the ping

>>Linda Bustos at GetElastic compiles an Etail Blog Subscriber Leaderboard. My takeaway is that retailers could do a much better job of leveraging their blog content in their email campaigns, driving people back to their blogs for further engagement. >>Follow the ping

>>Michael Julson at Variable Markup reveals a secret Black Friday Wal-Mart website. >>Follow the ping

>>EmailKarma talks about four ways of defining spam. >>Follow the ping
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