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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • June 1, 2012

Ping Time: Birthday emails, eye-tracking insights, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Bonnie Malone of Return Path shares some birthday email advice, plus several examples, including a great one from Blue Nile. >>Follow the ping

>>Red C publishes “Ten Inbox Secrets,” which provides email design tips based on eye-tracking tests. >>Follow the ping to the PDF

>>Loren McDonald of Silverpop talks about the need to upgrade your welcome email to a welcome email series. >>Follow the ping

>>Laura Atkins of Word to the Wise introduces us to Nor Eply, the worst customer service rep ever. >>Follow the ping

>>Stephanie Colleton of Return Path advises folks to give their subscribers a clear way to change their email address instead of forcing them to unsubscribe and then resubscribe. >>Follow the ping

>>Kevin Senne of Responsys shares some tips for improving deliverability to Gmail users, including breaking the bad news that Gmail appears to be using content filtering on subject lines. >>Follow the ping
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