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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • August 11, 2007

Ping Time: Are you hurting email marketing reputation?

Our latest spin around the mediasphere turned up the following nuggets:

>>Loren McDonald of J.L. Halsey presents his hall-of-shame Stupid Email Tricks. Heaven help you if you’re doing any of this. >>Follow the ping

>>MarketingSherpa shares a case study where A&E Television Networks changed how they use images to address the problem of image blocking and increased their clickthroughs a whopping 41%. >>Follow the ping

>>Mark Brownlow at Email Marketing Reports talks about keeping control of email frequency. >>Follow the ping

>>Maddy Hubbard is writing over at BeRelevant this week and talks about the two different approaches to welcome emails used by CB2 and Sears. >>Follow the ping

>>Derek Harding of Innovyx tells you what you should do if you find yourself on a blacklist. >>Follow the ping
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