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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • October 20, 2012

Ping Time: AOL's Alto, tap errors, holiday resources, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>AOL launches Alto, an aggressively redesign webmail product. >>Follow the ping

>>Chief Marketer reports that emails that aren’t mobile-friendly and produce “tap errors” have a 28% lower conversion rate. >>Follow the ping

>>Mark Brownlow of Email Marketing Reports shares his 6th annual list of holiday email marketing resources, which he updates throughout the holiday season. >>Follow the ping

>>DM News shares an infographic that looks at just how concerned consumers are with their privacy. >>Follow the ping

>>Rob Beatty of Experian says that most marketers see higher transaction-to-click rates when they include animated gifs in their emails and shares tips on how to use them effectively. >>Follow the ping

>>@trendlinei: Want to know if people are actually reading your newsletter? Spell someone's name wrong. And wait. /via @davepell

>>Linda Bustos shares the results of a Yesmail consumer survey about their online behavior, including their use of email. >>Follow the ping

>>Simon O’Day of Responsys discusses some of the findings from our Big Australia Report, which examines how Australian marketers are approaching digital, where resources are being allocated and what the biggest areas of focus are for the 12 twelve months. >>Follow the ping

>>In my latest Email Insider column, I share six email marketing predictions for the holiday season. >>Follow the ping
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