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The latest in marketing strategy, technology, and innovation.

  • May 25, 2007

Ping Time: AOL joins the image blocking camp

Our latest spin around the mediasphere turned up the following nuggets:

>> Al Iverson over at ExactTarget has one of the best explanations of AOL’s new webmail client, how it determines when to block images in an email, and what you can do to adjust to this new email reader. >>Follow the ping

>>MarketingSherpa has a cool case study about a marketer that has been successfully embedding video in their emails. I got a lot of questions about this after writing my reportlet on retailers’ use of video links in their emails. >>Follow the ping

>>Jeanne Jennings delivers the final piece of her six-part series on developing an effective email strategy—which, of course, includes links to the other five parts of the series. >>Follow the ping

>>Mark Brownlow sees the writing on the wall: “Those who guard your recipients’ inboxes are expanding their definition of “permission,’” he says. >>Follow the ping

>>EROI and ReturnPath have released “Reaching the Inbox and Rendering Solutions,” a study about how to design so as not to encounter these issue pre-campaign. >>Follow the ping

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