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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • May 4, 2007

Ping Time: Add these t-shirts to your whitelist

Our latest spin around the mediasphere turned up the following nuggets:

>>Think there’s a shortage of email marketing humor in the world? If so, join in the brainstorming at Campaign Monitor’s blog, where they’re trying to come up with a t-shirt idea. There are some hilarious suggestions. >>Follow the ping

>>MarketingSherpa provides an excellent study on how to use email and direct mail together and whether it’s better to send the email first or the direct mail first. >>Follow the ping

>>Mark Brownlow at No Man Is an Iland points out this DM News article about how A&E Television Networks used segmentation to generate outsized returns from their email marketing program. >>Follow the ping

>>MailChimp gives advice on approaching old customers who haven’t been emailed in a while without getting blacklisted. >>Follow the ping

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