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  • March 28, 2008

Ping Time: 5 stages of email reading, preheader proof, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Karen J. Bannan at BtoB Magazine discusses the 5 stages of viewing an email, according to ExactTarget’s “Email Marketing Design & Rendering: The New Essentials” report. >>Follow the ping

>>Caroline Smith at Bronto Software shares the impressive results of Blooms Today’s introduction of preheader/snippet text. >>Follow the preheader advice

>>Jeanne Jennings, in her ClickZ column, discusses the difference between email marketing and email sales. If you don’t know the difference… >>Follow the ping

>>MarketingSherpa shares a case study on Motorcycle Superstore, which did tests to optimize their frequency, day of the week, time of day and subject line performance. >>Follow the ping

>>Dianna Dilworth at DM News reports on the Q Interactive study showing the continued shift in the definition of spam. Overmailers and poor segmenters beware. >>Follow the ping
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