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The latest in marketing strategy, technology, and innovation.

  • June 18, 2010

Ping Time: 2-second window, subscriber research, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Litmas shares research on subscribers actions, such as that the majority of users delete email within 2 seconds of opening it. >>Follow the ping Hat tip to Tamara Gielen.

>>ExactTarget releases the first of a six-part Subscribers, Fans & Followers research series. >>Follow the ping

>>George Bilbrey of Return Path discusses the recent changes to Hotmail and what they mean. >>Follow the ping

>>Kimberly Synder of Bronto Software poses an interesting exercise—matching subject lines with their email content. >>Follow the ping

>>Campaign Monitor breaks down a ton of list building scenarios and lays out which truly constitute permission. >>You have my permission to follow the ping

>>Linda Bustos of Get Elastic talks about making sure that your search boxes and email sign-up boxes look different. >>Follow the ping

>>In my latest Email Insider column, I share my favorite #EmailAnalogies from a Twitter conversation. >>Follow the ping
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