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  • June 20, 2006

Pier 1 Imports Signs On With ExactTarget

Pier 1 Imports, North America’s largest specialty retailer of imported decorative home furnishings and gifts, has selected ExactTarget’s on-demand email software to help strengthen customer relationships and build lifetime value.

That new customer announcement was accompanied by the news that ExactTarget now has 5,000 clients annual contract using its software.

“We are very pleased to reach our 5,000th customer in just five years,” said Chris Baggott, chief marketing officer of ExactTarget. “With our software as a service model, we deliver a data driven software application to organizations faster and less expensively than installed solutions. We address the ‘long tail’ of the enterprise, which allows users who might not otherwise have access to an enterprise-class solution to utilize the same quality application employed by Fortune 500 companies.”

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