Modern Marketing Blog

The Phrenology of the Modern B2B Marketer

January 23, 2012 By: Contributor

We’ve spent the last few years talking about a concept called digital body language – the ability to use technology to decipher purchase intent from online behavior.  (Heck, our co-founder Steve Woods literally wrote the book on the subject.) But today we have some really, really exciting news. Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language. Now we can actually see inside their minds. Don’t ask us how. That’s a secret of the highest order. But we are thrilled to share with you the results from our team of doctors, scientists and cartoonists. We call it, The Phrenology of the Modern B2B Marketer. By the way, each "lobe" links to more information on the topic, so go ahead -- explore and enjoy. (And thanks to friend Brady Bonus for, yet again, providing us with a fun illustration.) 

View more documents from Eloqua

Join the discussion

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.Captcha

More on Marketing Cloud

Integrated Cloud Applications & Platform Services