The widespread adoption of owned media strategies for companies both large and small is increasing integral and becoming the norm. But do you know what it is, exactly, and even more importantly, how it affects your overall marketing goals?
The Pretty Simple Version:
The Simplest Version:
If you want a deeper explanation, check out Forrester Research’s blog on the subject.
Content marketing will, generally speaking, fall into your owned media strategy. That is, you own the channels that your content is published on, and your audience has voluntarily made the choice to view it.
All marketing efforts should in some ways incorporate all three media strategies, and they should all work together to tell a unified message. This is why we keep promoting the idea of creating a written content marketing plan so you can see how all areas of your marketing will build off of one another, maximizing reach.