A content strategy acts as your roadmap. It tells you where you are with your content, where you want to be, and how you intend to get there. To understand what your content needs to be, you have to understand your audience. This means looking at what worked before, what didn’t, and the lessons you learned from it.
It’s hard to imagine that any marketer today isn’t aware of the importance of “digital experience” (DX). No longer a nice-to-have, DX has become a pivotal differentiator for organizations in almost any sector, ahead of even price and the product itself because of the power experience has to drive customer loyalty and recurring revenue.
Metrics will indicate what is working and not working with your current email marketing strategy. Conversions and revenue are the ultimate two metrics. However, there are other email metrics you should pay attention to in order to gauge just how engaged your recipients are with your emails.
Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. This category involves capabilities ranging from segmentation, message creation, and campaign workflow management, to advanced analytics, personalization and integrations across multiple digital channels.
How do you go about creating an engaging email? What does it look like and how should you write it? Emails have to be easy to read, view, understand, and digest. Learn how to create engaging emails which drive conversions.
Marketing persona allows you to create content that is both relevant and useful to that segment. What, however, goes into crafting a marketing persona? As with almost everything that is marketing related, it comes down to data.