Of the 13 email marketing service providers evaluated, Oracle Responsys was one of four vendors named a ‘Leader,’ and we received the highest possible scores in the artificial intelligence, analytics, vertical capabilities, and vision criteria.
Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. For the report, Gartner analyzed 19 vendors across 15 different Evaluation criteria based on Ability to Execute and Completeness of Vision.
Oracle Eloqua is excited to announce reusable content blocks in the Eloqua Design editor, coming with the 20B release in late May 2020. it allows marketers to create email content taking into account both speed and quality.
With Oracle Maxymiser, marketers can use both client-side and server-side testing. Marketers can continue to self-serve and deliver testing and personalization through client-side campaigns but use server-side testing for more significant changes, such as site re-designs, testing new pricing models, search algorithms, or on certain high-security pages. Find more about what other potential server-side has.
My first 30 days at Oracle in a virtual work environment have changed, or reaffirmed, many values I’ve held as a leader for a long time—for the better. Here are three lessons I’ve learned that we thought others may find useful.
Meet the Markies is a series that shines a spotlight on the individuals behind Markie-winning teams. This week's Meet the Markies features Arpine Babloyan, Director of Acquisition Marketing for Verndale.
The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways. Read on to look at some of the changes in email behavior that we’ve seen in our Oracle CX Marketing data and how marketers should adjust their email programs.