In the age of smartphones and tablets, home is where your device is. The average consumer spends upwards of three hours a day on their smartphone,so browsing, shopping and satisfying retail needs from wherever they may be is the new norm.
As every email marketer knows, an effective email campaign focuses on relevant content above all else. But there’s a lesson to be learned from print catalogs here, too: product recommendations shouldn’t remind customers where they’ve already been — they should point the way forward to new discoveries, encouraging customers to comfortably branch outward from their core tastes.
Those of us in the tech industry tend to forget that customers frankly don’t want to think about us and don’t want to interact with us. They do want to interact with our products but they don’t want to have anything to do with us. Ultimately, they simply want our products to deliver value to them.
With the help of Oracle Responsys, eHarmony can pinpoint the best time to send an email to each individual. The Oracle AI model leverages customer behavioral data to determine when each customer is most likely to engage with their messaging.
Marketers must learn to adapt their practice to customer expectations or risk losing to competitors who are. Here are five skills you’ll need to survive the coming changes in marketing. And the good news is that each of these implies a return to a kind of marketing that is more human at its core.
Although, currently the majority of IoT applications are for industries like transportation and manufacturing, great opportunities are fast emerging for integrating IoT with marketing automation platforms, like Oracle Marketing Cloud.
Successfully orchestrating the cross-channel customer journey formed the centre of conversation at the latest Oracle Responsys User Forum. Here, we cover some of the most important takeaways from a morning of insight and shared experiences.
Forrester Research recently evaluated 6 top Marketing Automation Platforms in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 and we’re exceptionally pleased to share that Oracle is a leader in their assessment.