Most businesses think of social media only in very fuzzy terms, without actually drilling down into the specific reasons why they are using it. But companies at the leading edge of social media are taking things one step further by building out sophisticated frameworks for understanding how social media can impact not just the business as a whole but also every business unit and every stakeholder within the business
B2B teams leveraging email marketing are doing so in an age of noise and commoditization. There’s far more content to compete with and more clutter than ever to break through. The average person checks email or instant messages every six minutes. Consider using these three tips to make your B2B emails stand out.
Companies need to find an all-important balance between marketing’s desire for creativity and the need to push technology. When dealing with marketing automation, you might find yourself sitting between the marketing and the technical delivery teams. Thus, you have to become used to balancing the needs and preferences of both creative and technical personalities
According to a 2017 Forbes article, over 98% of customers are switching between multiple devices in a single day. In order to evolve and keep up with customers, three approaches to marketing have emerged: multi-channel, cross-channel, and omni-channel. Each has distinct advantages and disadvantages over the others, but they are all able to reach customers somewhere on their customer’s journey.
Your email platform should be both a source of insights and a channel of delivery in your ABM program. When your most reliable channel, email, is a part of your ABM program, you can make the content strategy between channels seamless.
A “best practice” may not be the right thing for an organization to chase for a myriad of reasons. Your current environment limitations, the expense of changing to adopt to the “best” practice (the technology, the process, roles and responsibilities, the organizational implications) - AND potential overkill stemming from the “industry-accepted” practice that you may not really need, be it “best” or not
While MarTech add-ons can be game changers, they don’t always work that seamlessly, particularly with Account Based Marketing (ABM) add-on tools. Oracle Eloqua allows you to skip the ABM module or add-on because the capabilities to work with an ABM strategy are built natively within the tool.
Given the proliferation of best-of-breed and suite solutions alike, with corporate buying strategies often resulting in a mix-and-match approach, it is fair to say that IT landscapes have grown ever more complex. Thus, the age of function-feature has come to an end. All hail the age of integrations.