Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. This category involves capabilities ranging from segmentation, message creation, and campaign workflow management, to advanced analytics, personalization and integrations across multiple digital channels.
How do you go about creating an engaging email? What does it look like and how should you write it? Emails have to be easy to read, view, understand, and digest. Learn how to create engaging emails which drive conversions.
Marketing persona allows you to create content that is both relevant and useful to that segment. What, however, goes into crafting a marketing persona? As with almost everything that is marketing related, it comes down to data.
For email marketers, AI can be used to help find the optimal send time. Send Time Optimization (STO) capabilities are integrated into the Oracle Responsys and Eloqua marketing platforms today. Oracle’s AI-based Send Time Optimization solution utilizes proprietary algorithms, crunching historical data to determine the optimal day and time to send to email recipients on your list, removing the need to pick the one best time for your whole list.
Realize that it’s not so much about brand building, but generating more revenue. This means you put out the best and most convenient services possible tailored to your audiences. Therefore, you need actionable, real-time data so you can generate new customer segments to target and possibly bring down your sales cycle.