As market forecasts improve, CMO's try to find new ways to exceed expectations by pushing towards marketing automation. CMOs know how to balance new technology with proven strategies, but they need to be able to communicate strong vision.
These nine reasons make email marketing uniquely powerful and should give brands great peace of mind about past and future investments in email marketing. Leverage each of these strengths by creating relevant, targeted, and compelling emails that are part of a long-term strategy that drives loyalty.
Proper marketing analytics strategy and execution can turn that data into new insights about buyer behavior, marketing program performance, sales activity, and business impact. Marketing leaders will need to commit to learning more about analytics and choosing technology that can easily evolve to match the current analytics best practices.
Most businesses think of social media only in very fuzzy terms, without actually drilling down into the specific reasons why they are using it. But companies at the leading edge of social media are taking things one step further by building out sophisticated frameworks for understanding how social media can impact not just the business as a whole but also every business unit and every stakeholder within the business
B2B teams leveraging email marketing are doing so in an age of noise and commoditization. There’s far more content to compete with and more clutter than ever to break through. The average person checks email or instant messages every six minutes. Consider using these three tips to make your B2B emails stand out.
Companies need to find an all-important balance between marketing’s desire for creativity and the need to push technology. When dealing with marketing automation, you might find yourself sitting between the marketing and the technical delivery teams. Thus, you have to become used to balancing the needs and preferences of both creative and technical personalities
According to a 2017 Forbes article, over 98% of customers are switching between multiple devices in a single day. In order to evolve and keep up with customers, three approaches to marketing have emerged: multi-channel, cross-channel, and omni-channel. Each has distinct advantages and disadvantages over the others, but they are all able to reach customers somewhere on their customer’s journey.
Your email platform should be both a source of insights and a channel of delivery in your ABM program. When your most reliable channel, email, is a part of your ABM program, you can make the content strategy between channels seamless.
A “best practice” may not be the right thing for an organization to chase for a myriad of reasons. Your current environment limitations, the expense of changing to adopt to the “best” practice (the technology, the process, roles and responsibilities, the organizational implications) - AND potential overkill stemming from the “industry-accepted” practice that you may not really need, be it “best” or not