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3 Advantages of CDP-Based Loyalty Programs

Many brands might not fully recognize the power of CDP and loyalty programs working in tandem. Here are three ways they drive revenue and retention.

Many brands might not fully recognize the power of CDP and loyalty programs working in tandem. Here are three ways they drive revenue and retention.

3 Ways NOT Testing Kills Your Email Conversion Rate

Email metrics like open and unsubscribe rates are good indicators of your program’s overall health, but email conversion rate is often the ultimate measure of...

Email metrics like open and unsubscribe rates are good indicators of your program’s overall health, but email conversion rate is often the ultimate measure of success.

10 Tips to Make Your Markie Award Entry Stand Out

Here are some tips to improve your chance of winning a Markie Award this year.

Here are some tips to improve your chance of winning a Markie Award this year.

Do Your Marketing and Finance Organizations See Eye-to-Eye on Marketing Spend and Measurement?

Here are the three key ways that marketing and finance teams can come together to create a positive business impact.

Here are the three key ways that marketing and finance teams can come together to create a positive business impact.

3 Ways Retailers Can Keep Up With Radical Shifts in Consumer Shopping Behaviors

Hidden among shifts in consumer buying behaviors and sentiments are patterns that present opportunities for retailers when identified and analyzed. Here are...

Hidden among shifts in consumer buying behaviors and sentiments are patterns that present opportunities for retailers when identified and analyzed. Here are three ways to build loyalty with modern consumers.

Write Better Email Subject Lines with Machine Learning and Oracle Responsys

Oracle Responsys Campaign Management users can now get a prediction for subject lines used in every email campaign prior to deployment. Here's how.

Oracle Responsys Campaign Management users can now get a prediction for subject lines used in every email campaign prior to deployment. Here's how.

The Biggest Shifts in Email Marketing Trends for 2021 [Webinar]

We surveyed 500 digital marketing experts and asked them to rate 26 email marketing tactics and technologies. See the results in the on-demand webinar.

We surveyed 500 digital marketing experts and asked them to rate 26 email marketing tactics and technologies. See the results in the on-demand webinar.

6 Oracle CrowdTwist Customers Rank Among America’s Best Loyalty Programs for 2021

Oracle CrowdTwist clients Tarte, Zumiez, Foot Locker, Driven Brands, Shoe Carnival, and Rue21 made the America's Best Loyalty Programs of 2021 list. Here's how...

Oracle CrowdTwist clients Tarte, Zumiez, Foot Locker, Driven Brands, Shoe Carnival, and Rue21 made the America's Best Loyalty Programs of 2021 list. Here's how they did it.

Submissions for the 15th Annual Markie Awards Are Open

This year's Markie Awards consists of 14 categories to highlight achievements spanning the breadth of customer experience (CX) in advertising, marketing,...

This year's Markie Awards consists of 14 categories to highlight achievements spanning the breadth of customer experience (CX) in advertising, marketing, commerce, sales, and service.