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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018

Andrea Tucker
Sr. Product Marketing Manager

In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018. If you aren’t already aware, our focus is to provide solutions for marketing and sales teams that give them the competitive edge needed to engage buyers with the most relevant customer experiences, at the most opportune times – to close sales faster and increase customer lifetime value.

With today’s fast-evolving technologies, organizations of all sizes are transforming how they do business to engage prospects and customers. Oracle Eloqua is aggressively advancing our current offerings through recent releases including our new email editor, new landing page editor, dashboard analytics reporting, sales enablement tools, and enhanced user-friendly native integrations with CRM platforms. And we aren’t stopping there. Oracle is committed to continually innovating our products and services to meet the increasingly complex, sophisticated 1:1 adaptive customer experiences that drive interest, engagement, and increased revenue as buyer preferences and requirements shift.

From an execution standpoint, one of the things I’m really excited about is our approach to data and the way our approach helps create a truly connected and adaptive customer experience. Without the right data pulled from the most relevant real-time customer interactions, delivering a timely connected experience across the customer lifecycle is just not possible. As a result, we have worked tirelessly with some of the most innovative companies in MarTech to deliver easy to deploy, marketer-friendly integrations for our customers that help them connect their data across multiple internal and external sources and channels for more insight into the interests and preferences of their customers.   

Gartner noted in their report, “Based on its high value provided to sales organizations, the lead management market is anticipated to grow further in the upcoming years…Growing collaboration between marketing and sales teams is the significant factor boosting this demand.” And in recent years, we’ve seen sales and marketing leaders take a “better together” approach to ensure the best acquisition, nurturing and communication strategies for their prospects and customers. Siloed approaches from these teams have traditionally produced broken experiences and irrelevant conversations that decreased interest, but that doesn’t have to happen anymore. The most progressive marketing teams provide their sales counterparts with the most pertinent intelligence and insights into each buyer’s behavior and interests within the environments where they are most comfortable working, so they are knowledgeable and prepared for their 1:1 conversations. 

We are very excited about Gartner’s recognition of Oracle as a ‘Leader’ for CRM Lead Management. We feel that our continued performance in this report shows our strong commitment to innovation in the marketing industry, and a continual drive to execute on our vision in the fast-paced, ever-changing world of marketing and customer experience (CX) technologies. 

Want to learn more?

Download Gartner’s Magic Quadrant for CRM Lead Management report. You can also contact us to learn more about how Oracle Marketing Cloud can help you reach your sales and revenue goals with engaging, connected customer experiences.

Note: This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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Comments ( 1 )
  • Luke Donnelly Tuesday, October 2, 2018
    It's all about the data. Well deserved and great news. Thanks for sharing.
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