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Oracle Buys Maxymiser

On behalf of the entire Maxymiser team I am delighted to announce that Maxymiser has entered into an agreement to be acquired by Oracle, bringing data science-driven testing and personalization to even more enterprises. Upon closing of the transaction, our products and services lines will become part of Oracle Marketing Cloud.

Oracle Marketing Cloud is already the fastest-growing software platform for modern marketers in the world. The addition of Maxymiser to Oracle Marketing Cloud will strengthen the most comprehensive solution to manage marketing programs across all digital channels and across the customer lifecycle. Maxymiser’s capabilities in web and mobile channels complement Oracle Marketing Cloud’s strengths in email, SMS, social, push messaging and display advertising channels.

Gartner recently reported that 89% of Marketing leaders understand that delivering stellar customer experiences is central to their long-term differentiation, yet only 20% believe they have an industry-leading customer experience.* Maxymiser allows marketing teams to systematically exploit rich customer data to test, discover and predict the experiences customers want across all digital channels and devices, resulting in higher customer engagement, loyalty and revenue, and greater ROI on marketing budgets.

We look forward to continuing to work with our clients and partners as we always have; helping you solve the hard problems and celebrating your success. I look forward to this exciting new chapter for Maxymiser.

*Gartner: “Customer Experience Emerges as the Marketer’s Next Battlefield,” October, 2014

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