Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Modern Marketing in Action

The State of Marketing Technology in Asia

The State of Marketing Technology in Asia

Thursday, January 22, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies...

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Data Attributes & Quality

3 Ways to Use Data For More Strategic Customer Centric Marketing

3 Ways to Use Data For More Strategic Customer Centric Marketing

Tuesday, September 23, 2014 | Author: Amanda Batista

In a “customer-centric” marketing environment, data becomes the glue and the foundation for ensuring that all marketing activity is effective. Being effective...

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Modern Marketing in Action

Move Beyond Sales With These Business KPIs

Move Beyond Sales With These Business KPIs

Friday, August 29, 2014 | Author: Contributor

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard...

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Audience Segmentation

3 Steps to Connect With Decision Makers Through Digital and Human Touch Marketing

3 Steps to Connect With Decision Makers Through Digital and Human Touch Marketing

Friday, January 17, 2014 | Author: Contributor

Editor's Note: Jeff Kalter is CEO of 3D2B, a global business-to-business telemarketing company that bridges the divide between marketing and sales. He leads...

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How to Marry Digital and Human-Touch B2B Marketing

How to Marry Digital and Human-Touch B2B Marketing

Wednesday, January 15, 2014 | Author: Contributor

Editor's Note: Jeff Kalter is CEO of 3D2B, a global business-to-business telemarketing company that bridges the divide between marketing and sales. He leads...

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Modern Marketing in Action

10 Marketing Tools We’re Thankful For

10 Marketing Tools We’re Thankful For

Wednesday, November 27, 2013 | Author: Amanda Batista

Marketing is evolving in many exciting ways. It’s challenging to navigate the changing implications of digital and data, but these changes also have ushered in...

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M&A

5 Really Good Reasons LinkedIn Bought SlideShare

5 Really Good Reasons LinkedIn Bought SlideShare

Friday, May 4, 2012 | Author: Michelle McGinnis

Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for...

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Lead Nurturing

5 Common Stages of B2B Lead Nurturing

5 Common Stages of B2B Lead Nurturing

Tuesday, July 19, 2011 | Author: Michelle McGinnis

If you work in the complex b2b marketingindustry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like...

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