Modern Marketing Blog

Marketing Automation

8 Steps to Guarantee Marketing Automation Success

EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics  ...

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Product News

Bridge the Offline and Online Divide with New Oracle Marketing Cloud Features

We still live in a world where nearly 80% customers receive a fragmented experiencefrom companies as they move from marketing channel to marketing channel....

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Marketing Cloud

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

Despite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. According to...

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Cross Channel Marketing

Use Commerce Data to Inform Top-of-Funnel Acquisition

Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout...

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Cross Channel Marketing

Five Ways Marketing Can Drive Higher Online Commerce Revenue

Bringing together commerce and marketing platforms provides huge benefits to each team and your organization as a whole. You are able to drive customers to your...

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Content Marketing

The Good, The Bad and The Ugly of eCommerce

Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester.  The Good: Near...

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