Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Modern Marketing in Action

New Oracle Marketing Cloud Release Aims to Balance the Marketer's Two Very Different Constituents

Editor's Note: Today's Modern Marketing Experience product keynote revealed some big news. Chris Lynch, Senior Director of Product Marketing for Oracle...

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Modern Marketing in Action

The State of Marketing Technology in Asia

Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies...

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Email Marketing

The #1 thing that may be killing your email marketing

Earlier in the year, I did a 4-part blog post series on attribution and the need for retailers to move beyond simple last-click attribution. But the reality is,...

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Weekly roundup: 5 digital marketing tips, tricks and tactics

Facebook assuages data fears Facebook not only has to assure individual users of their privacy—the social network is working hard to let advertisers know their...

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Data Attributes & Quality

3 Ways to Use Data For More Strategic Customer Centric Marketing

In a “customer-centric” marketing environment, data becomes the glue and the foundation for ensuring that all marketing activity is effective. Being effective...

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Modern Marketing in Action

Move Beyond Sales With These Business KPIs

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard...

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Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

What marketers can learn from the 'Ice Bucket Challenge' For the past several weeks, people have been dumping buckets of ice over their heads as part of a viral...

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Cross Channel Marketing

Holiday retail planning in May? 5 things for retailers to think about right now

It’s that time of the year…the time when those in retail marketing really need to start critically thinking about what you want to get done before the 2014...

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Cross Channel Marketing

The sharing economy: A growing force in American business

Many of us are now participating in something called “the sharing economy” without even knowing it. This growing force within our economy is changing the way...

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Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Retail marketing: How technology is reinventing the shopping...

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