Modern Marketing Blog

Mobile Marketing

7 Compelling Reasons to Invest in Mobile Marketing

Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing...

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Product News

Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody

When you attend digital marketing conferences, it’s hard to avoid Scott Brinker’s Marketing Technology Landscape, an intentionally chaotic PowerPoint visual...

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Marketing Automation

8 Steps to Guarantee Marketing Automation Success

EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics  ...

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Product News

Bridge the Offline and Online Divide with New Oracle Marketing Cloud Features

We still live in a world where nearly 80% customers receive a fragmented experiencefrom companies as they move from marketing channel to marketing channel....

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Testing & Optimization

Improving the Customer Experience: A Recap of the 2nd 2015 Symposium

What do you get if you combine five hours, 12 speakers, and 180 guests? The Maxymiser Customer Success Symposium, of course! Taking place at the home of BAFTA in...

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Marketing Cloud

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

Despite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. According to...

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Cross Channel Marketing

Use Commerce Data to Inform Top-of-Funnel Acquisition

Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout...

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