Online advertising is all about delivering high-level of impressions, right?
Wrong, says Eloqua's Chief Technology Officer Steve Woods. While online ads have commonly been about delivering ads to buyers who have interacted with a brand, now there's the ability to personalize by delivering ads based on where the person is in the buying cycle. At Eloqua Experience, Steve took time to share the online advertising trends shaping the industry.
Check it out in the video below.
You can get more on the future of advertising in our Grande Guide to Social Advertising. It's free.