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  • March 17, 2011

On the Bias

From: Bloomingdale's03172011_bloomies.jpg
Subject Line: Buy More, SAVE More In Women's, Men's & Kids!
Date: Thursday, March 17, 2011

I really like Bloomie's
design in this email where they have used diagonal lines to break up the
3 different offers. It is a great way to bring the eye is to follow
through to all 3 deals and give them all equal importance. There are a
things I would recommend to do differently:
1) The Preheader and the
Subject Line are identical. (This is not always the case with
Bloomingdale's Email however... about 1/2 the time their Preheader and the
Subject Lines are more complimentary.) Since so many view their email in-boxes on smart phones nowadays, it makes sense to ideally have the Preheader be related and almost a continuation of the Subject Line. (More to blog for another day!)
2) The Women's deals are for
15% & 25% off while the Men's and Kids' deals are for 20% & 30%
off. What gives? Don't they know who their real target audience is?! ;) 

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