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Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]

Egan Cheung
Manager, Revenue Performance Analytics

Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to a set of Eloqua Benchmark Indices.  Contrary to many survey-based benchmarking metrics reports, this handy report is based on cold hard data aggregated and refreshed every single day from thousands of marketing campaigns launched by leading marketers in over a dozen vertical groupings

This week, we thought we would go back to basics and have a look at what the benchmark dashboard had to say about email response metrics last quarter.

nonprofit-email-marketing

It turns out that the Not For Profit Benchmark index led the charge with a unique open rate of 27% and a unique click through rate of 5%.  Proportionally, the click to open rate in financial services was the highest seen at 17%

So, nonprofit marketers - what was your secret to success last quarter?

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