Oracle Marketing Cloud customers in Australia are now set to benefit from the expansion of our data centre in Sydney. The data centre supports marketers in their adoption of Oracle’s business-to-business cross-channel marketing platform by providing scalable bandwidth, technology innovation, quality of delivery and an exceptional customer experience. At the same time, it allows us to bring our cloud closer than ever to Australian customers and supports our strategy of delivering services innovation to them.
Strong customer demand for local data residency has driven the expansion of Oracle’s data centre footprint in Australia. The Sydney data centre will support businesses which want to host content locally due to regulatory, data sovereignty and privacy requirements.
A key benefit is that capacity can be scaled in real-time. There’s also the option for users to host part of their Oracle application on-premise or in a private cloud, if customers want to mix and match their offerings. Oracle Marketing Cloud services are also supported with a primary/redundant data centre pairing out of Sydney and Melbourne respectively.
Businesses must provide world-class customer experiences to differentiate their products and services in the digital age however few businesses succeed at this. The main aspect preventing their success is that today marketers cannot wrap their arms around the vast amount of customer and marketing data needed to provide a true 1:1 customer experience.
With marketing teams’ fragmented approach to data, content, social and cross-channel engagement, it is no surprise that this broken experience is passed onto customers. According to Accenture, about 78 percent of customers don’t receive a consistent experience across channels and up to 94 percent of customers have discontinued communication with a company due to irrelevant messaging according to Janrain.
Having a resilient, secure and reliable data centre infrastructure service quality supporting Oracle Marketing Cloud applications makes it easier for marketers to incorporate a robust platform for seamlessly integrating their cross-channel marketing with an entire suite of comprehensive solutions. This better unifies customer data, engages audiences, and measures the success of marketing efforts, all in an effort to help marketing teams become more agile, competitive and productive.
Author bio: Natalie Power is APAC Practice Director for the Oracle Marketing Cloud.
For more on data management, be sure to download the Modern Marketing Essentials Guide to Data Management where marketers can get tips on how to define marketing and communication goals with a data audit - and a lot more.