With Kmart reincarnating the Blue Light Special as a helpful spokesperson/“retail superhero” named Mr. Bluelight, I thought it was an auspicious time to talk about deal-a-day emails. This 10-page reportlet, which includes numerous examples of creatives, discusses different examples and strategies for deal-a-day retail email programs.
Visit the Whitepaper Room to download “Mr. Bluelight and Deal-a-Day Emails,” which is free for EEC members and available for a nominal charge to non-members. Not a member? Learn more about becoming a member of the Email Experience Council.