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The latest in marketing strategy, technology, and innovation.

  • May 24, 2007

Mr. Bluelight and Deal-a-Day Emails: Executive Summary

With Kmart reincarnating the Blue Light Special as a helpful spokesperson/“retail superhero” named Mr. Bluelight, I thought it was an auspicious time to talk about deal-a-day emails. This 10-page reportlet, which includes numerous examples of creatives, discusses different examples and strategies for deal-a-day retail email programs.

Visit the Whitepaper Room to download “Mr. Bluelight and Deal-a-Day Emails,” which is free for EEC members and available for a nominal charge to non-members. Not a member? Learn more about becoming a member of the Email Experience Council.

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