Digital microelements are details—subtle animations, design, and microcopy—that expand on pure functionality to help people get what they want from an interaction with a brand, either by making it easier, more enjoyable, or more fulfilling. How can you properly use them in your marketing? Read on to find out.
Harry Houdini was the ultimate magician, showman, and self-promoter. he built up a mystique and became a legend. What can marketers learn from him to keep their audiences coming back for more? Read on to find out.
Predictive recommendations deliver sustainable content diets by serving up moments of discovery. The moments when customers’ tastes suddenly shift are precisely the moments when they need you most. Find out ow to keep up with your customers and their preferences.
All marketers need to test more. In fact, we should have an “ever-on” testing mentally. This can start with something as simple as how we collect email addresses on the website and then start marketing to our consumers. See how this applies during the holidays and all year round.
AI is the future. Marketers have already embraced automated tools that allow them to do more than they ever could more and work with more efficiency and effectiveness. What should every marketer know about AI? Read on to find out.
Have you ever been talking with a service person and had to repeat yourself? Of course you have. We all have, and we all hate it. It still happens even today and when it happens once, that’s one time too many. When we engage with a brand, we don’t care how its service or marketing departments are set up. We just want our issues resolved, quickly. When each and every interaction with a brand is an opportunity to please and delight that customer, forcing them to provide the...
Display ad optimization allows you to customize visitor experiences on your website based on specific display ads that have been served, and Oracle Maxymiser’s display ad optimization feature can help take your testing program to the next level. Read further to find out how.