A brand's creative rules make it impossible for a retailer to personalize an email for every one of the millions of subscribers on their list, while adhering to every brand’s rules across every variation. However, machine learning can help with personalization. Find out how.
A customer data platform (CDP) pulls data from multiple sources to provide a single unified customer profile. Connected data paints a better picture of just who your B2B and B2C customers are and how you can better connect, engage, and help them. Find out what CDPs can do for you.
If businesses want to stay ahead of customer expectations and understand the data around user behaviors and trends, delivering personalized experiences versus the typical one-size-fits-all marketing approach is the solution that not only increases customer engagement but will lead to an increase in revenue. Read on to find out more about creating a personalization strategy.
When both sales and marketing are working together, the result is a well-oiled revenue engine. For marketers, it’s important to constantly keep a pulse on the happenings of the sales team. Supporting sales is at the forefront of your responsibilities, and failure to understand how they operate could result in a leaky sales funnel or missed revenue targets. Find out five essential things that can help.
Within the digital marketing world, agencies and brand owners are racing to explore how they can leverage the full potential of artificial intelligence (AI) and machine learning (ML) in order to reach their marketing goals. In fact, according to one estimate, 84 percent of marketing organizations are implementing or expanding their AI and ML programs in 2019. And for good reason – initial results show that machine learning can help to boost customer satisfaction, increase...
What are the difference between personalization and individualization, and when should you use one over the other? Read on to find out and learn more how big a role data and martech strategies play in both.
Marketing to CMOs means looking at the bigger picture: revenues, costs, strategy, management, and culture. What topics will catch their attention? What insights will help them prolong their tenures and tie marketing results to ROI. Find out what will interest a CMO.