With customers driving the evolution of CX at breakneck speeds, how can businesses keep pace, let alone thrive? The answer lies within their customer data—countless data points from many different sources (sales, marketing, service, commerce, point of sale, field service, finance, community, social, etc.). The problem? Harnessing that data into a single, dynamic view of the customer so you can market to a segment of one, on an enterprise scale with a customer data platform...
Companies should pour more energy into finding ways to have their high-priced talent working on things that add real measurable dollar-generating value. Value like the kind that’s produced by giving your marketing team the tools they can use to infuse their campaigns with the ability to engage with more relevance and precision micro-target audiences in order to accelerate sales. find out how AI and machine learning can help.
The lines between “content” and “advertising” have now blurred to a point where it’s simply cheaper and more effective for companies to create sponsored content. And as they create more and more content – blogs, videos, podcasts, e-books – they increasingly resemble digital media companies. Learn three good reasons why every company now needs to become a digital media company.
Oracle is moving from being a product-based company to being a service provider hyper-focused on customer success. We are examining everything inside our company— processes, systems, customer feedback, product development, sales, and marketing—in order to better understand our customers and service their needs. The transformation of both the customer AND employee experiences is only possible with Oracle Cloud. With our platform, we are reimagining the possible and delivering...
Influencer marketing is a mutually beneficial relationship where you expose your brand to a new audience and the influencer does the same. You can expand your reach and build more creditability with the help of an influencer to engage and convert more customers.
To ensure prospects get the smoothest experience on their two step from awareness to evaluation, and your team hits the KPIs they’re on the hook for, the marketing-sales relationship needs to be tight. Add these steps to your process to bring sales and marketing closer—and increase your win rate.
Lead scoring is something a digital marketer should understand. Knowing how to incorporate this tactic as part of integrated marketing and sales efforts is empowering not only for marketers, but also for their brands. Find out what not to do when lead scoring.
A team of digital marketing heroes has an array of marketing methods and best practices to utilize in crafting a data-driven email. They work off a strong set of data that comes from their customers’ preferences, A/B and multivariate testing, analytics showing the results of their past campaigns, and their own experience and talents.