Whispering is intimate. If lead generation — the process of creating, maintaining, and monitoring prospect interest — were a spoken conversation, it would be a quiet, one-on-one chat. Shouting, on the other hand, gets attention. It’s the verbal equivalent of demand generation, which is how marketers develop and manage buying interest across a broad body of consumers. Although any message can be shouted or whispered, there’s a reason you use one in certain situations and not...
Consumers long for a connection with a brand. Transparency shrinks the distance between a brand and consumers and builds trust. Consumers gain an authentic window into who you are, what your brand is about, and the value you provide. Transparency also helps scale trust at a faster rate.
Starting Sunday May 5th and running through Wednesday May 8th will be the Sirius Decisions 2019 Summit in Austin, Texas. There are a whole host of things to do while inside the Austin Convention Center, where the Summit is being held as well as outside the friendly confines. Here’s one man’s list of top 5 things you should absolutely not miss at this year’s Summit.
This month we had the pleasure of sitting down with Elena Drozd, senior director of data science and advanced analytics, to discuss recent leaps in analytics and where those leaps will lead. Spoiler alert: Predictive analytics is the present — and future — of digital marketing.