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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

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CMO Corner

How Technology Helps Marketers Maximize Stellar Customer Experiences (New Guide)

Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. These realities are just a few ways to describe our customers, who...

Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. These realities are just a few ways to describe our customers, who heavily affect each other’s decisions and buying behavior. Their likes and dislikes, reviews and comments, network and peer interactions, can make or break your brand in a matter of minutes. Have you ever purchased a product via an e-Commerce site, only to be retargeted on Facebook, or emailed the next day with a similar...

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