Webinars give marketers another way of connecting and engaging with audiences when live events might not be an option. See what goes into creating effective webinar, including the visuals, format, audience, and more.
Zoom is most known for its real-time, live tools that help people connect when in-person isn’t possible. Beyond the employee-to-employee capabilities, which is where most companies are utilizing this application, Zoom can become a marketing tool to engage and interact with customers and larger targeted audience.
My first 30 days at Oracle in a virtual work environment have changed, or reaffirmed, many values I’ve held as a leader for a long time—for the better. Here are three lessons I’ve learned that we thought others may find useful.
Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need. Let’s talk about what that should look like in terms of messaging, subject line and preview text copy, tone, design, quality assurance, and segmentation.
What if brands didn’t have to rely so heavily on a mass message, and instead tried personalizing their approach to individual consumers? Enter customer engagement marketing (CEM). Find out what is it and how it can help.