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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Modern Marketing Resources

Modern Marketing Resources

4 Steps to Align Your Cooks In the Marketing Kitchen

A dash here. A pinch there. Yes I am using the cooking analogy when it comes to marketing. Why? Because it fits like a glove, or an potholder in this case. Any...

A dash here. A pinch there. Yes I am using the cooking analogy when it comes to marketing. Why? Because it fits like a glove, or an potholder in this case. Any successful marketing endeavor, be it a team or a campaign or what-have-you requires all the ingredients coming together to form a masterpiece of marketing.  Or something like that... Recently the Oracle Marketing Cloud brought together six of the world's best marketing master chefs. We wanted to pick their brains to...

Marketing Automation

Lead Scoring Critical for Aligning Marketing and Sales

Every marketer who has been tasked with generating leads has experienced the feeling of rejection from sales. Marketing generated leads are not only rejected,...

Every marketer who has been tasked with generating leads has experienced the feeling of rejection from sales. Marketing generated leads are not only rejected, but ignored. Both of these reactions hurt. We have enough emotional drama in the rest of our lives, so we need to get it out of our work lives. If marketers do their jobs well, which we all want to, the sales team has a full pipeline of qualified leads to contact. A percentage of them become customers. This is the plan....

CMO Corner

The CMO’s Guide To Mobile Marketing (eBook)

A few months ago we released a guide which we created along with The CMO Club entitled the CMO Solution Guide to Leveraging New Technology and Marketing...

A few months ago we released a guide which we created along with The CMO Club entitled the CMO Solution Guide to Leveraging New Technology and Marketing Platforms. The guide contains results of a survey of over 100 marketing leaders plus the five key solutions we identified to help CMOs and marketing leaders tackle the challenge of providing a seamless customer experience across all marketing channels via the use of technology - the right technology that is.  In our newest...

Modern Marketing Resources

Marketing Teams Need to Follow a Master Chef's Leadership Recipes

Before I joined the Oracle Marketing Cloud, I spent a week with the Content and Social team during their off-site meeting in Raleigh, North Carolina. I was...

Before I joined the Oracle Marketing Cloud, I spent a week with the Content and Social team during their off-site meeting in Raleigh, North Carolina. I was lucky enough to not just spend time working with my new team, but I also had to chance to socialize with them. And that seemed to revolve around a lot of food. We had one special meal where we sat at the chef's table at Second Empire. The chef's table is a private table in the kitchen that is overseen by the head chef....

Modern Marketing Resources

Cooking Up Leads: 3 Ingredients Of An Award-Winning Recipe

The Oracle Marketing Cloud content team took home top honors at the Digiday Content Marketing Awards celebrated last night in New York City. We’re excited about...

The Oracle Marketing Cloud content team took home top honors at the Digiday Content Marketing Awards celebrated last night in New York City. We’re excited about the win as we worked incredibly hard to produce a compelling asset that would excite our audience and drive results. A tasty demand dish shouldn’t be kept secret, so we’d like to share 3 core ingredients in our modern marketing recipe for success: Establish a compelling core offering – We produced an eBook called “The...

Cross Channel Marketing

Modern Marketing Essentials Guide to Cross-Channel Marketing

Remember when you were a kid and you heard the word "essential?" It oftentimes had to do with vitamins, right? The whole "Flintstones kids"- remember? Now that...

Remember when you were a kid and you heard the word "essential?" It oftentimes had to do with vitamins, right? The whole "Flintstones kids"- remember? Now that we're all grown up and living and playing in the world of marketing the word "essential" takes on new meanings. It is under that guise that we created the Modern Marketing Essentials Series, which provides marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful...

Data-Driven Marketing

Don’t Be Daunted by Data: Modern Marketing Essentials Guide to Data Management [new eBook]

For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences....

For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences. Despite the promise of digital delivery and the driving need to present more engaging and valuable customer experiences, buyers still receive a fuzzy brand picture across channels due to a broken marketing process. In fact, 78% of customers receive a fragmented experience as they move channel-by-channel, according to...

Content Marketing

Modern Marketing Essentials Guide to Content Marketing [New eBook]

It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered....

It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered. We’re excited to launch the first in a new eBook series, the Modern Marketing Essentials Guides. The guide is a detailed, compact but thorough resource for topics and education Modern Marketers need the most. We know there is a lot of information out there to help marketers do their jobs better. Content marketing is one...

CMO Corner

What Will Future Marketers Learn in School This Year?

If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they...

If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they learned in school, yes? Or least part of what they learned anyway. In today's final post covering our recently released eBook entitled The Marketer’s Backpack, we posed a question to some of the brightest minds from the world of academia; the instructors and professors entrusted with teaching and guiding the future...

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