The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Modern Marketing Resources

Modern Marketing Resources

A Look Back at Modern Marketing in 2016

Modern Marketing has come a long way in 2016. More leading brands are using marketing technology to better understand their customers and provide a better...

Cross Channel Marketing

How About Some Modern Marketing Inspiration?

Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether...

Modern Marketing Resources

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to...

Data-Driven Marketing

Make Your Advertising More Accountable with a Data Management Platform

It’s easy to accomplish marketing tasks like sending an email, running an ad, or posting something to a social media channel, but is that action accountable to...

Modern Marketing Resources

The Areas of Marketing Most Impacted by Technology Solutions and Marketing Platforms

I will not even attempt to count how many areas of marketing there are in a given organization but rest assured it's a whole bunch - technical term. If you're...

Data-Driven Marketing

What Programmatic Advertising Means for Marketers

Before we dive into the matter at hand, let's take a quick stroll down memory lane, shall we? It used to be that if you were an advertiser, you would simply...

Email Marketing

How To Achieve Email Deliverability That Really Delivers

Let's face it. You can create the most super and duper email marketing campaign. From the cool design to the poetic prose to the enticing offer. But if your...

Modern Marketing Resources

The Future of Modern Marketing As Seen by Global Experts

Now that we have looked back at the past year of Modern Marketing we can look forward and predict the future. Predicting the future can sometimes be a tricky...

Modern Marketing Resources

2015: The Modern Marketing Year in Review

It's the time of year where we start looking to the future and planning for what comes next in this ever changing world of modern marketing. But before we do...