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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Modern Marketing Resources

Modern Marketing Resources

A Look Back at Modern Marketing in 2016

Modern Marketing has come a long way in 2016. More leading brands are using marketing technology to better understand their customers and provide a better...

Modern Marketing has come a long way in 2016. More leading brands are using marketing technology to better understand their customers and provide a better customer experience than ever before. Data is part of nearly every marketing conversation. Customer obsession and experience is the main focus. But this has also created a culture of more, more, more. More marketing technology solutions—nearly 4,000 of them—are available than ever before. More marketers are creating more...

Cross Channel Marketing

How About Some Modern Marketing Inspiration?

Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether...

Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether you're in a data type position or project management or product marketing.  Regardless of what role you play in the big dance we call marketing, inspiration is always right around the corner.  And the same can most assuredly be said about those who work in the creative space of marketing. The designers. The writers. And...

Modern Marketing Resources

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to...

It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. They may come around in time. Every year Social Media Examiner conducts a large survey to get a pulse on social media marketing and how marketers are using it. At the recent Social Media Marketing World, we were provided with a preview of...

Data-Driven Marketing

Make Your Advertising More Accountable with a Data Management Platform

It’s easy to accomplish marketing tasks like sending an email, running an ad, or posting something to a social media channel, but is that action accountable to...

It’s easy to accomplish marketing tasks like sending an email, running an ad, or posting something to a social media channel, but is that action accountable to the business? Does it ultimately drive revenue? A data management platform (DMP) and data-driven marketing are here to enable accountability. The more you know about your customers and prospects, the more precisely you can target and market. Sounds simple. And obvious. But add one more piece to this. With all the data...

Modern Marketing Resources

The Areas of Marketing Most Impacted by Technology Solutions and Marketing Platforms

I will not even attempt to count how many areas of marketing there are in a given organization but rest assured it's a whole bunch - technical term. If you're...

I will not even attempt to count how many areas of marketing there are in a given organization but rest assured it's a whole bunch - technical term. If you're been in marketing for more than 30 seconds you know of the sheer number of different marketing areas or departments or however your paritcular company refers to them. However, given the digitally-frenetic world we live in today boys and girls, there are only a handful that are the most impacted by technology solutions...

Data-Driven Marketing

What Programmatic Advertising Means for Marketers

Before we dive into the matter at hand, let's take a quick stroll down memory lane, shall we? It used to be that if you were an advertiser, you would simply...

Before we dive into the matter at hand, let's take a quick stroll down memory lane, shall we? It used to be that if you were an advertiser, you would simply work with your agency to define the creative strategy, see a handful of creative ideas (knowing they were pushing you their favorite all along), tell them how much you wanted to spend, and what your goals were (maybe). The agency would compile a list of potential outlets for your ads and you, as the brand marketer, would...

Email Marketing

How To Achieve Email Deliverability That Really Delivers

Let's face it. You can create the most super and duper email marketing campaign. From the cool design to the poetic prose to the enticing offer. But if your...

Let's face it. You can create the most super and duper email marketing campaign. From the cool design to the poetic prose to the enticing offer. But if your super and duper email campaign never gets to its intended target it is essentially the epitome of "all dressed up with no place to go." But getting to an in box is only half the battle. In today’s world, where an estimated 216.6 million Americans are email users, which represents nearly 89 percent of total internet users,...

Modern Marketing Resources

The Future of Modern Marketing As Seen by Global Experts

Now that we have looked back at the past year of Modern Marketing we can look forward and predict the future. Predicting the future can sometimes be a tricky...

Now that we have looked back at the past year of Modern Marketing we can look forward and predict the future. Predicting the future can sometimes be a tricky business. Sometimes we look forward to the far-off vistas that populate the world of science fiction, but other times we feel like that future is already here. The future of Modern Marketing is just around the corner, especially when we consider how to approach 2016. A common theme emerged from our global marketing...

Modern Marketing Resources

2015: The Modern Marketing Year in Review

It's the time of year where we start looking to the future and planning for what comes next in this ever changing world of modern marketing. But before we do...

It's the time of year where we start looking to the future and planning for what comes next in this ever changing world of modern marketing. But before we do that, it is time to look back and take stock of the past year. You can take your pick of the latest marketing buzzwords or trends when trying to sum up the past year of modern marketing, so we reached out to marketing experts from around the world to get their take on 2015. But we added an extra requirement. Since modern...

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