What are the difference between personalization and individualization, and when should you use one over the other? Read on to find out and learn more how big a role data and martech strategies play in both.
Marketing to CMOs means looking at the bigger picture: revenues, costs, strategy, management, and culture. What topics will catch their attention? What insights will help them prolong their tenures and tie marketing results to ROI. Find out what will interest a CMO.
With customers driving the evolution of CX at breakneck speeds, how can businesses keep pace, let alone thrive? The answer lies within their customer data—countless data points from many different sources (sales, marketing, service, commerce, point of sale, field service, finance, community, social, etc.). The problem? Harnessing that data into a single, dynamic view of the customer so you can market to a segment of one, on an enterprise scale with a customer data platform...
Companies should pour more energy into finding ways to have their high-priced talent working on things that add real measurable dollar-generating value. Value like the kind that’s produced by giving your marketing team the tools they can use to infuse their campaigns with the ability to engage with more relevance and precision micro-target audiences in order to accelerate sales. find out how AI and machine learning can help.
The lines between “content” and “advertising” have now blurred to a point where it’s simply cheaper and more effective for companies to create sponsored content. And as they create more and more content – blogs, videos, podcasts, e-books – they increasingly resemble digital media companies. Learn three good reasons why every company now needs to become a digital media company.
Oracle is moving from being a product-based company to being a service provider hyper-focused on customer success. We are examining everything inside our company— processes, systems, customer feedback, product development, sales, and marketing—in order to better understand our customers and service their needs. The transformation of both the customer AND employee experiences is only possible with Oracle Cloud. With our platform, we are reimagining the possible and delivering...
Influencer marketing is a mutually beneficial relationship where you expose your brand to a new audience and the influencer does the same. You can expand your reach and build more creditability with the help of an influencer to engage and convert more customers.