Predictive recommendations deliver sustainable content diets by serving up moments of discovery. The moments when customers’ tastes suddenly shift are precisely the moments when they need you most. Find out ow to keep up with your customers and their preferences.
All marketers need to test more. In fact, we should have an “ever-on” testing mentally. This can start with something as simple as how we collect email addresses on the website and then start marketing to our consumers. See how this applies during the holidays and all year round.
In the first part of this two-part blog series, Shane Barker answered questions that can help you define parameters for your martech stack. In this blog, he provides guidance on choosing the right tools for your current marketing strategies and future ones.
AI is the future. Marketers have already embraced automated tools that allow them to do more than they ever could more and work with more efficiency and effectiveness. What should every marketer know about AI? Read on to find out.
Have you ever been talking with a service person and had to repeat yourself? Of course you have. We all have, and we all hate it. It still happens even in 2019 and when it happens once, that’s one time too many. When we engage with a brand, we don’t care how its service or marketing departments are set up. We just want our issues resolved, quickly. When each and every interaction with a brand is an opportunity to please and delight that customer, forcing them to provide the...
Have you always wondered how to plan and build your martech dream stack? It can be a daunting challenge, but digital marketing guru Shane Barker helps with answers to common questions in this two-part blog series. In this blog, he answers questions that can help you define parameters for your martech stack.
Display ad optimization allows you to customize visitor experiences on your website based on specific display ads that have been served, and Oracle Maxymiser’s display ad optimization feature can help take your testing program to the next level. Read further to find out how.