The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Modern Marketing Resources

Modern Marketing Resources

Here are the 2018 Markie Award Finalists

We are excited to announce the Markie Award finalists for 2018! This year marks the 12th year that we have celebrated the best in Modern Marketing. We were...

Customer Experience

3 Digital Trends Driving Improved Customer Experience in 2018

Customer Experience (CX) is not just a buzz word. Businesses are operating in a saturated market where brand loyalty is decreasing, price competition is rising...

Cross Channel Marketing

Why Putting the Business Focus on Experience Pays Off

Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures...

Modern Marketing Resources

Five Pre-Conference Sessions You Can’t Miss at Modern Customer Experience (ModernCX)

Modern Customer Experience (ModernCX) 2018 once again offers registered attendees the opportunity to arrive early for a high-value, free pre-conference training...

Content Marketing

Are You Tracking Your Content Marketing’s Effectiveness Yet?

In my recent blog post I shared with B2B marketers 5 Steps to Content Marketing Success in 2018 and the ultimate key to success: a documented strategy. But...

Email Marketing

What we think about Google’s AMP for Email

Heard about Google’s recently announced AMP for Email project? Currently being tested by Pinterest, Doodle and Booking.com, it’s being used to include dynamic...

Email Marketing

Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018

We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what...

Content Marketing

4-Step Content Marketing Process to Grow Your Business

Content marketing, which was a mere buzzword several years ago, is now one of the most popular and effective online marketing strategies today, and rightfully...

Content Marketing

How To Use CRM Data Mining For Smarter Content Marketing

Content marketing isn't easy to do. There's no doubt that it's effective, but it's very hard to do it well. It's a little like publishing a book blindly. You...