What if brands didn’t have to rely so heavily on a mass message, and instead tried personalizing their approach to individual consumers? Enter customer engagement marketing (CEM). Find out what is it and how it can help.
Digital technology changed the world of marketing forever. Marketing automation allows marketers to do more with less, which helps smaller teams keep up with larger ones and stay competitive. This is why no one should fear a digital transformation, as it only increases productivity and efficiency.
It's hard to stand out in a sea of digital marketing messages. However, a physical offer can help, given how rare they are these days. Try tactile marketing automation and mix in a few direct mail pieces in with the rest of your digital offers and see what difference it can make.
One thing that remains consistent across all marketing teams is the desire to improve their level of marketing maturity. From the entry-level to the highly transformative marketer, there exists a driving force to continuously get better and become a more mature marketer. Each marketer’s maturity level is unique, yet there are core competencies that define each maturity level across all marketers. Find out what they are.
Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk marketing, but we ended up talking about a whole lot more than that—from content to job hopping to how he got his start.