The B2B marketing landscape looks different now than at the beginning of last year. The pandemic caused some trends to accelerate and move to the forefront and made marketers look at others in a new light.
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Influencer marketing, however is changing almost as fast as it is growing, and these trends are reconfiguring the very basis of what influencer marketing is. In this article, we'll look at how the world of influencer marketing is changing, and how this can benefit your brand.