To help you navigate change and seize this opportunity to rethink the role of marketing in your organizations, we have introduced a series of updates to Oracle CX Marketing within the Oracle Cloud Customer Experience suite to help you learn more about your customers and make every interaction matter.
Agility allows digital marketers to keep up with change and then adjust or pivot when the need arises, based on what your metrics say. The key is empathy–putting yourself in your customers’ shoes to know how you can help them. Smart marketers learn that if they can address their customers’ needs in ways that meet their expectations with speed, then their brands will have earned their customers’ business going forward.
My colleagues and I have recently been writing about “The Path to CX Excellence,” and the importance of brands thinking differently about their customers’ experiences (CX). One point of view we share is that brands today need to think about customer experience as the key point of differentiation to successfully attract, retain, and grow long term customer relationships. How every brand can have best-in-class experiences and set itself apart is unique for each organization....
Most major B2C brands and retailers will start planning for the 2020 holiday season soon, if they haven’t started already. Under normal circumstances, it’s challenging to accurately forecast, diligently plan, and effectively execute your holiday marketing campaigns. This year, however, it will be extra challenging. Find out what marketing trends to pay heed to.
Though many in-person events have been cancelled, technology allows marketers to do video events and interviews to help produce content. What are three tips content marketers should heed to produce a quality product though?
Join us online Thursday August 6 from 12:00 PM to 1:30 PM EST for our free Oracle Cloud CX Virtual Summit event to learn insights into how personalized marketing can reimagine the modern customer experience.