It's hard to stand out in a sea of digital marketing messages. However, a physical offer can help, given how rare they are these days. Try tactile marketing automation and mix in a few direct mail pieces in with the rest of your digital offers and see what difference it can make.
One thing that remains consistent across all marketing teams is the desire to improve their level of marketing maturity. From the entry-level to the highly transformative marketer, there exists a driving force to continuously get better and become a more mature marketer. Each marketer’s maturity level is unique, yet there are core competencies that define each maturity level across all marketers. Find out what they are.
Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk marketing, but we ended up talking about a whole lot more than that—from content to job hopping to how he got his start.
No matter how compelling your email or how clever your social media post, your prospects won’t convert if your landing page doesn’t guide them through the next steps. By optimizing your landing pages using tried-and-true best practices, you can reduce your bounce rate and lead your target audience farther down the funnel. Check out a few best practices for doing so.
What 10 mega-trends will influence how marketers go about connecting and engaging with customers in 2020? How will these trends affect the technologies marketers use and user habits? Read on to find out.