Influencer marketing is a mutually beneficial relationship where you expose your brand to a new audience and the influencer does the same. You can expand your...
Influencer marketing is a mutually beneficial relationship where you expose your brand to a new audience and the influencer does the same. You can expand your reach and build more creditability with the help of an influencer to engage and convert more customers.
Influencer marketing is a mutually beneficial relationship where you expose your brand to a new audience and the influencer does the same. You can expand your reach and build more creditability...
To ensure prospects get the smoothest experience on their two step from awareness to evaluation, and your team hits the KPIs they’re on the hook for, the...
To ensure prospects get the smoothest experience on their two step from awareness to evaluation, and your team hits the KPIs they’re on the hook for, the marketing-sales relationship needs to be tight. Add these steps to your process to bring sales and marketing closer—and increase your win rate.
To ensure prospects get the smoothest experience on their two step from awareness to evaluation, and your team hits the KPIs they’re on the hook for, the marketing-sales relationship needs to...
Lead scoring is something a digital marketer should understand. Knowing how to incorporate this tactic as part of integrated marketing and sales efforts is...
Lead scoring is something a digital marketer should understand. Knowing how to incorporate this tactic as part of integrated marketing and sales efforts is empowering not only for marketers, but also for their brands. Find out what not to do when lead scoring.
Lead scoring is something a digital marketer should understand. Knowing how to incorporate this tactic as part of integrated marketing and sales efforts is empowering not only for marketers, but also...
A team of digital marketing heroes has an array of marketing methods and best practices to utilize in crafting a data-driven email. They work off a strong set...
A team of digital marketing heroes has an array of marketing methods and best practices to utilize in crafting a data-driven email. They work off a strong set of data that comes from their customers’ preferences, A/B and multivariate testing, analytics showing the results of their past campaigns, and their own experience and talents.
A team of digital marketing heroes has an array of marketing methods and best practices to utilize in crafting a data-driven email. They work off a strong set of data that comes from their customers’...
How do you prioritize what to test during a campaign? Take these five vital considerations into account when creating a testing roadmap for your campaign to...
How do you prioritize what to test during a campaign? Take these five vital considerations into account when creating a testing roadmap for your campaign to garner better results.
What is the best kept secret on digital marketing? Jay Baer, of Convince and Convert, thinks it's on what day and at what time you post content. Is the best...
What is the best kept secret on digital marketing? Jay Baer, of Convince and Convert, thinks it's on what day and at what time you post content. Is the best time what you think it is?
Human nature may never change, but marketers can’t rely on old techniques to appeal to evolving audiences. Companies must blend new technologies with marketing...
Human nature may never change, but marketers can’t rely on old techniques to appeal to evolving audiences. Companies must blend new technologies with marketing savvy to keep up with the times — and no technology will play a greater role in marketing’s future than artificial intelligence. As businesses scramble to source better data and extract more meaningful insights, marketers must translate those findings into campaigns and conversions. To do so effectively, marketers need...
Human nature may never change, but marketers can’t rely on old techniques to appeal to evolving audiences. Companies must blend new technologies with marketing savvy to keep up with the times — and no...
Why do you need to successful create a martech roadmap? Because helping organizations better understand who their customers are and how they interact with their...
Why do you need to successful create a martech roadmap? Because helping organizations better understand who their customers are and how they interact with their brands will enable a more intuitive customer experience as businesses shift rapidly towards the omni-channel space. A successful martech roadmap includes four key elements: technology, data, people, and process.
Why do you need to successful create a martech roadmap? Because helping organizations better understand who their customers are and how they interact with their brands will enable a more...
Millennial audiences demand a human, authentic touch to the emails they receive. How do you personalize to a huge audience then? The answer lies in using...
Millennial audiences demand a human, authentic touch to the emails they receive. How do you personalize to a huge audience then? The answer lies in using machine learning. Find out more.
