Modern Marketing Blog

Modern Marketing Lessons From The Godfather

March 25, 2013 By: Amanda Batista

Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there. You need to resonate with your prospects, and as an overarching part of your Modern Marketing strategy, marketing automation can help you establish parameters for learning how to target, engage, analyze, and convert more efficiently.

Modern Marketers are able to shot call what’s working, because they understand how to segment, message, and leverage technology to mine the real metrics that matter.

The Godfather is perhaps the greatest film in cinema, and a classic never dies. So here are some fun tips from the movie’s key catch phrases, to help you nix the old-school marketing tactics and think like a big shot Modern Marketer:

 “Leave the gun, take the cannoli.” Think of old school push marketing tactics, like batch and blast, as your gun. You may be able to fire, but without the proper targeting strategy, you’re shooting aimlessly. Consider the cannoli a sweet spot for segmenting — where you’re able to analyze and act on prospect attribute data and Digital Body Language.

“You do a favor for me, I’ll do a favor for you.” The ultimate “favor” that anyone can give you is to convert. To convert is to trust. And to trust is to understand value proposition from the start. Focus on providing meaningful interactions — on your prospects’ terms. Only then will they even consider giving you their loyalty in return.

 “Mr. Corleone is a man who insists on hearing bad news immediately.” So your “fool proof” messaging isn’t resonating with particular segments? Marketing automation helps you garner real time insight, so you can understand what works, what doesn’t, and how to make the right change. Socially connected campaign management and integrated tools help you act in real time.

“I’m gonna make him an offer he can’t refuse.” Turning prospects into customers doesn’t have to seem like rocket science. If you understand and execute meaningful marketing communications that demonstrate your value as a thought, service, and solution leader, you’ll of course, be a force. Always ensure that your prospects understand the value in being connected to you.

These tips can help you get mixed up in the family business — that is, understand how to use marketing automation to find out who’s involved in the decision making process, and how you can communicate with your prospective buyers in meaningful ways.

Check out the report: “Defining the Modern Marketer: From Real to Ideal

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