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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Don’t Be Daunted by Data: Modern Marketing Essentials Guide to Data Management [new eBook]

Jonathan Riemer
Director, Global Campaigns Marketing

For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences. Despite the promise of digital delivery and the driving need to present more engaging and valuable customer experiences, buyers still receive a fuzzy brand picture across channels due to a broken marketing process. In fact, 78% of customers receive a fragmented experience as they move channel-by-channel, according to Accenture.

It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered. We’re excited to launch the second in a new eBook series, the Modern Marketing Essentials Guides. The guide is a detailed, compact but thorough resource for topics and education Modern Marketers need the most.

We know there is a lot of information out there to help marketers do their jobs better. Data management is a critical component of a marketing organization’s successful planning and execution, and it’s hard to decide where to focus efforts without the right measures in place. Once marketers start focusing on usable data, even more sources of information come to fruition—providing both a valuable and challenging concept to tackle.

Today’s marketers deal with a vast number of technologies and vendors to mend together data assets to inform actions, but the manual execution of siloed systems causes marketing inefficiencies, and thus a broken marketer experience. Ultimately this trickles down to perhaps the most detrimental aspect to business and the brand: A fragmented customer experience. And if it’s broken, you’ve got to fix it.

This guide uncovers tips to help marketers:

  • Define marketing and communication goals with a data audit
  • Be more strategic with the information you’re collecting and accessing
  • Understand and manage the potential of first, second, and third party data
  • Collect cross channel data to define your best customer
  • Activate meaningful marketing across channels

Think of Modern Marketing Essentials Guides as supplements to your daily marketing diet (it’s fortified to build stronger marketing!) We’ll be exploring other topics in modern marketing with new guides, but we also encourage you to share your feedback with us via social media and in the comments section below. Tell us which topics you’d like to learn more about so we can deliver Guides that support your learning, and help your modern marketing grow!

Download your copy of the Modern Marketing Essentials Guide to Data Management now!

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Comments ( 1 )
  • CY Yeung Thursday, August 6, 2015
    thanks
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