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Modern Marketing Essentials Guide to Content Marketing [New eBook]

It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered. We’re excited to launch the first in a new eBook series, the Modern Marketing Essentials Guides. The guide is a detailed, compact but thorough resource for topics and education Modern Marketers need the most.

We know there is a lot of information out there to help marketers do their jobs better. Content marketing is one of many tactical aspects of engaging your customers, so this topic in particular has been written about a great deal. The first eBook in the series is focused on content marketing, but specifically three core areas of the discipline that marketers can benefit from learning more about – regardless of where you are on your journey.

Whether you’re new to the content party and want to get your feet wet, or already have an existing strategy in place that’s working well, it’s important to stay committed to the following principles at every point in your organization’s content marketing planning process.

Here are some tips and tricks you’ll learn in the Modern Marketing Essentials Guide to Content Marketing:

  • How to develop a balanced content marketing plan to support your most significant business objectives
  • Mining sources of inspiration to help create meaningful content
  • How to maximize existing content to create additional assets
  • Content calendar best practices
  • Ways to get to know your content comrades within your organization
  • Capitalizing on the idea of “content as data” (and must have content marketing metrics)

Think of Modern Marketing Essentials Guides as supplements to your daily marketing diet (it’s fortified to build stronger marketing!) We’ll be exploring other topics in modern marketing with new guides, but we also encourage you to share your feedback with us via social media and in the comments section below. Tell us which topics you’d like to learn more about so we can deliver Guides that support your learning, and help your modern marketing grow!

Download your copy of the Modern Marketing Essentials Guide to Content Marketing now!

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