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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Mobile Marketing

Mobile Marketing

Is deep linking the future of mobile advertising?

Being the pop culture savant I am - as witnessed by my recent article 2014 Marketing Predictions With A Twist (click on the link, you'll see what I mean) - when...

Mobile Marketing

Mobile marketing: Why push notifications are the marketer's new power tool

Take a minute to think about your best customers… Now take a minute to think about the customers who have downloaded your mobile app… Chances are, they’re one...

Mobile Marketing

Mobile marketing: Why more retailers should start using Passbook offers

Apple’s Passbook application has been around for about a year and a half now and while you've probably seen it in action if you've boarded an aircraft or used a...

Mobile Marketing

Mobile marketing: 6 must-haves for your next push notification partner

Mobile marketing is changing everything. With app usage now mainstream and both the number of apps and time spent on them skyrocketing, it's time marketers get...

Mobile Marketing

4 ways to get started with SMS marketing

As marketers, we are all eager to begin leveraging multiple channels to speak to our customers when and where they are most likely to engage with our brand....

Mobile Marketing

INFOGRAPHIC: Mobile marketing can help retailers cut through the holiday clutter

There's no denying that mobile is changing the way we shop. In fact, when asked by the National Retail Federation how they will shop this holiday season, nearly...

Mobile Marketing

From takeoff to touchdown: Next steps for mobile marketers under new FAA rules

Mobile marketers are feeling the FAA love. New agency rules that let airplane passengers use their devices during takeoff and landing are opening up new...

Mobile Marketing

Is Your Organization Prepared For Mobile Marketing? [CHART]

Disruptive technologies can both transform and reshape user behavior in ways, and speeds that we have not seen in the past.  In the same way the Internet...

Mobile Marketing

Start delighting your customers with SMS this holiday season

This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer...