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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Mobile Marketing

Mobile Marketing

Mobile marketing: The promise of push [Slideshow]

Mobile marketing, namely push, is undergoing a revolution as iBeacons and in-store technologies enable marketers to send more personalized, relevant messages....

Mobile Marketing

Give before you take: How the principle of reciprocity applies to mobile marketing

When it comes to mobile marketing, there is such a thing as too much, too soon. Consumers have a very personal connection to their mobile devices, and many are...

Mobile Marketing

19 Mobile Marketing Stats That Will Blow Your Mind

* * * UPDATED WITH 2016 STATS * * * Apigee surveyed smartphone users in Europe and found that "85% admit they would rather give up drinking water than delete...

Mobile Marketing

Mobile marketing: 5 tips for personalizing push notifications

Consumers love mobile shopping apps. In fact, Responsys research shows that more than half of all consumers have downloaded apps from their favorite brands and,...

Mobile Marketing

Mobile marketing: The ultimate push provider scorecard

One in five consumers will purchase via a smartphone or tablet this year, according to eMarketer. And if the mobile shopping behaviors of this past holiday...

Mobile Marketing

Are you maximizing the mobile marketing opportunity? [Slideshow]

Did you know that more than a third of consumers say that the mobile messages they receive from brands are irrelevant? On a device as personal as a smartphone...

Mobile Marketing

Mobile marketing: Why you may need to forget everything you know

Do you remember every time over the last decade, when everyone claimed the year of mobile was just about around the corner? We all know how many times the year...

Mobile Marketing

Give mobile marketing a 'push' [Infographic]

Whether it's breaking news alerts from the Associated Press, Gilt Groupe’s daily deal notifications or Starbucks’ signals when I approach a store location,...

Mobile Marketing

Mobile Marketing: 15 Strategies That Pay Off

Blame a lack of strategy or insufficient resources, but marketers have struggled to master mobile marketing. Until 2013, that is. It was a banner year for...