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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Mobile Marketing

Cross Channel Marketing

Best practices to make the most of push notifications

On May 28, the webinar Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle...

Mobile Marketing

Marketer’s Guide to Mobile Marketing Orchestration

It's not exactly breaking news that the proliferation of mobile usage among essentially everyone in the free world has forever changed the world of marketing....

Mobile Marketing

The global state of the mobile app & push notification markets

On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations &...

Mobile Marketing

How to show your CMO the power of push notifications

[[Ed. Note: The following is a guest post written by Joe Pezzillo, Senior Director, Push Operations & Adoption for the Oracle Marketing Cloud]] Mobile marketers...

Mobile Marketing

A look into the future: The promise (and challenges) of smartwatch marketing

Marketers know the best way to reach customers is to message them wherever they are, thus the hubbub about mobile marketing, from push notifications to...

Mobile Marketing

Travel marketing: The untapped promise of beacons for delivering customer value

Marketers know that delivering location-specific offers and services is gold, and that's why big box retailers like Macy's and Starbucks are using iBeacons to...

Mobile Marketing

The future of mobile marketing and mobile advertising may be location based advertising

Along with content marketing I don't think there's a more ubiquitous phrase right now in the world of marketing and advertising than anything that starts with...

Mobile Marketing

Mobile marketing: It's the best of times and the worst of times

Would paraphrasing Charles Dickens' classic A Tale of Two Cities be considered the infusing of pop culture into an article dealing with marketing, advertising...

Mobile Marketing

Why the future of mobile marketing revolves around unsiloed data

The pace of change in marketing technology lately has been intense, and when it comes to mobile that pace has been accelerated. Simply put, the pace of change...

Oracle

Integrated Cloud Applications & Platform Services