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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Mobile Marketing

Cross Channel Marketing

7 holiday digital marketing quotes we're thankful for

It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips...

Mobile Marketing

Welcome to the most mobile-enabled retail holiday season in history

It’s finally here. The week of all weeks for retailers. Technically, most retailers have been fully in the throngs of holiday planning for going on 25 days now,...

Email Marketing

Email marketing most effective, mobile marketing most difficult

In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The...

Mobile Marketing

To boost confidence in mobile ROI, track what matters

Mobile is (still) having a moment, as most marketers will attest. Pundits say we’re now into the third annual “year of mobile,” and brands continue to...

Mobile Marketing

How airports use iBeacon, new location-aware tech to get personal

To win in the highly competitive travel industry, companies increasingly rely on providing convenient and personalized shopping experiences for consumers....

Mobile Marketing

How marketers can leverage mobile tech without going overboard

Push notifications are both a blessing and a curse for mobile marketers. On the one hand, they're a gentle nudge for consumers that may have forgotten about...

Mobile Marketing

Does the future of business travel look like an Uber ride?

Earlier this month, Uber and Airbnb entered the business travel market, spurring other travel brands to take notice and adjust the way they market their...

Mobile Marketing

The Global State of the Mobile App and Push Notification Markets

On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations &...

Mobile Marketing

What the future holds for mobile marketing and push notifications

On May 28, the webinar Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle...

Oracle

Integrated Cloud Applications & Platform Services