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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Mobile Marketing

CMO Corner

What's Holding CMOs Back When It Comes To Push Mobile Marketing

Push notifications are the official way for brands to reach users through an app since the operating system—such as Apple iOS or Google Android— doesn’t provide...

Cross Channel Marketing

Using Push Marketing to Create a Cross-Channel Orchestrated Mobile Marketing Experience

A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. In case you're not...

Mobile Marketing

When it Comes to Mobile Content Not Much Beats the Power of SMS

Anytime you can throw out a marketing statistic with 90% attached to it, you know it's something worth noting. This particular statistic should not only make...

Content Marketing

Modern Marketing Essentials Guide to Mobile Marketing (eBook)

This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that...

Mobile Marketing

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” That’s...

Mobile Marketing

5 Simple Steps for Creating Mobile Optimized Emails

Mobile is big right now. Like, really big! That’s probably something you already know. But, did you know that, according to Litmus, over 50% of email opens are...

Mobile Marketing

Are You listening to your customers? Advice on customer feedback from founders on feedback

When Guitar Hero’s Charles Huang began reviewing customer service emails for his new product, Dance Dance Revolution, he saw something he didn’t expect. Dance...

Mobile Marketing

4 Must Haves For Developing a Mobile Marketing Strategy

Over the past few years we’ve seen a major shift in mobile. The mobile channel is transforming all facets of how we do business. Whether it’s the way our sales...

Mobile Marketing

3 ways to get Mobile Marketing ready

In 2014, it became official—there are more smartphones than there are humans on earth. It’s also the year when more Americans began using mobile devices than...

Oracle

Integrated Cloud Applications & Platform Services