X

The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Mobile Marketing

Mobile Marketing

Is Anyone Actually Looking at Your Mobile Ads? And Other Mobile News

Welcome back to the The Friday Five. Every Friday we'll curate five relevant and recent articles on one specific topic and present them here for your viewing...

Mobile Marketing

Why is Mobile at the Heart of the Customer Journey?

Today we don’t “go online” anymore because we live online. We check our emails while standing in line. We get directions while driving. We quickly consult...

Mobile Marketing

Why Retailers Should Write "I Will Be Mobile" On the Nearest Chalkboard This Back to School Season

I left "100 times" out of the title for fear of angering the Google keyword Gods. So the title should really be Why Retailers Should Write "I Will Be Mobile"...

Mobile Marketing

Keep Pace with Your Mobile Customers By Knowing Where to Go Next

I experienced a very frightening moment recently. I plugged my smartphone into my computer to transfer files, perform updates, and to create a routine back up,...

Cross Channel Marketing

Tablets and Apps: Two Key Players in Holiday Retailers Mobile Marketing Arsenal

I will refrain from trotting out the latest and greatest mobile statistics. Surely by now you are intimately aware of the fact that, well pretty much the entire...

Mobile Marketing

55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness

As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the...

Mobile Marketing

The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)

Not that I should need to at this point in time - meaning every marketer in the world should be intimately aware of the fact that ours is a mobile world and as...

Mobile Marketing

Only 55% of Marketers Using Insights from Social Data

It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a...

Data-Driven Marketing

The Mobile Data Management Platform (eBook)

As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms. In 2014, almost 20...

Oracle

Integrated Cloud Applications & Platform Services