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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Mobile Marketing

Mobile Marketing

How Branded Apps Drive the Customer Experience

One of the curious things about advertising and brand loyalty is that so many organisations are still using analogue means of talking to their customers. They...

Mobile Marketing

Two Thirds of Marketers Cannot Measure Mobile

It's Friday Five time. This week's topic: Mobile Marketing.  Study: Few Marketers Using Mobile Marketing Strategies Although marketers know mobile is a...

Content Marketing

Sunglasses Draw Attention to Mobile-Friendly Content

This started off as a mobile marketing post, but before you knew it, as I was working it out in my head, it veered into a content marketing post. And it...

Mobile Marketing

Five Key Areas to Consider When Creating an Effective Mobile Marketing Campaign

They've fundamentally changed the way people do everything from communicate to read the news. Now mobile devices are reshaping the way consumers buy products...

Mobile Marketing

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

It's Friday which means it's Friday Five time, our weekly curated collection of five stories on one specific topic. This week, it's Mobile Marketing.  Report...

Mobile Marketing

How Marketers Can Meet the Demands of a Mobile First World

According to the Ericsson Mobility Report there are 2.6 billion smartphone subscriptions globally, and by 2020, globally there will be 6.1 smartphone users led...

Mobile Marketing

5 Mobile Insights That Will Change How You Market to Millennials

Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are...

Mobile Marketing

Mobile Marketing Trends for 2016

Welcome back to another installment of The Friday Five, your weekly curated content roundup of five articles related to one specific topic. This week's topic:...

Mobile Marketing

What Lies Ahead in 2016 and Other Mobile Marketing News

Another Friday means another Friday Five, your weekly roundup of five stories of news you can use from the world of marketing. This week's topic Mobile...

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