It’s important to see how content should change across formats and channels. That’s because content created for one channel, like a website or blog, doesn’t necessarily fit other content formats, like email or social media. Nor can you copy and paste it into your mobile content marketing strategy. If you want to reach your target audience in today’s environment, you need to understand that it’s a mobile world—and you need a separate content marketing plan for this channel.
When it comes to your B2B marketing strategy, your tactical approach to mobile should be different than that of your offline and online strategies. And, it’s not just about the screen size or functionality. There are other aspects to both your email campaigns and website that you’ll need to tweak in order to create a more effective user experience (UX) for your customers and prospects as part of your mobile marketing strategy. Find out what they are and how to implement them.
Mobile marketing is a key component of your overall marketing strategy because mobile is often preferred by business professionals for research and interaction. If you can develop and implement an effective and comprehensive mobile marketing strategy, then you are more likely to optimize your results with your target audience. However, you can’t just transfer over the same tactics from your digital marketing strategy, including your website, and assume that’s all you need for...
How many emails and texts should marketers be sending out and at what frequency? There is no single answer, and often testing and time will tell the tale. What will work for you? Read further for a few ideas.
While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing trends that need your attention in order to attract and maintain your customer base in 2019.
The more you know, the more likely you are to succeed at whatever you do. And, that includes mobile marketing. The investment in learning and training will pay off. That's because it will provide a way for you and your team
The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. When consumers reach out, marketers need to be adaptive and create the best possible experience.