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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Mobile Marketing

Mobile Marketing

How AI Will Be A Game Changer In Mobile Marketing

Merriam-Webster's two part definition of Artificial Intelligence or AI is "an area of computer science that deals with giving machines the ability to seem like...

Mobile Marketing

3 Mobile Marketing Trends You Can't Afford To Ignore

You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Ok I am being quite sarcastic...

Mobile Marketing

The Biggest Mobile Marketing Trends of 2016

Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic. This go round it's all about mobile marketing. Top...

Mobile Marketing

How To Run An Effective SMS Marketing Campaign

SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible...

Mobile Marketing

How Marketers Should Engage Their Mobile User

In our modern world, the average person has an attention span that lasts eight seconds. You read that correctly: eight seconds. And mobile marketers have even...

Mobile Marketing

Why Mobile Marketing Needs to be a Priority

Friday means Friday Five time - our curated collection of 5 recent articles from the around the web on one topic. This edition it's Mobile Marketing.  Top 7...

Mobile Marketing

The Undeniable Mobile Effect On Holiday Shoppers

Today is June 30. Summer only officially launched 8 days ago yet here I am talking about holiday shoppers. No, I am not crazy from the heat. Retailers across...

Mobile Marketing

7 Compelling Reasons to Invest in Mobile Marketing

Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing...

Mobile Marketing

How Branded Apps Drive the Customer Experience

One of the curious things about advertising and brand loyalty is that so many organisations are still using analogue means of talking to their customers. They...