“We’re gonna change the world” has become the battle cry for many tech startups. When you’re bootstrapping a company against all mathematical odds, the only...
“We’re gonna change the world” has become the battle cry for many tech startups. When you’re bootstrapping a company against all mathematical odds, the only thing better than ambition is wild ambition. But let’s face it: very few companies actually change the world. After all, it’s a tall order. This infographic, A History of Disruptive Innovations in B2B Marketing, looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of...
“We’re gonna change the world” has become the battle cry for many tech startups. When you’re bootstrapping a company against all mathematical odds, the only thing better than ambition is...
This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for...
This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the “next big thing.” Consumer devices and apps that take off typically do something novel. But novelty is rarely enough. They also need to provide an intuitive, rich and even fun user experience. Those same qualities are now making their way into enterprise apps. Professionals expect the...
This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the...
If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing. Yeah, I know, cloud computing started long before...
If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing. Yeah, I know, cloud computing started long before 2011. But if you think about it, every trend that dominated the tech headlines this year – social media, the proliferation of apps, the surging market for mobile devices – owes a debt to the cloud. The birth of the SaaS industry changed the way we approach business. It ushered in an era where organizations are not...
If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing. Yeah, I know, cloud computing started long before 2011. But if you think about it, every...
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some...
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some technologies they should be thankful for as well. So as you get ready to carve the turkey and pass the mashed potatoes, we outline 8 technologies marketers are grateful to have in their arsenal. 1. Customer Relationship Management (CRM) Systems Imagine everyone you have a personal or professional relationship with sitting down at...
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some technologies they should be thankful for as well....
What role does location-based marketing play in today's global economy? What function does it serve for B2B marketing? We couldn't think of a better person to...
What role does location-based marketing play in today's global economy? What function does it serve for B2B marketing? We couldn't think of a better person to ask than Aaron Strout, the co-author of "Location-Based Marketing for Dummies" and head of location-based marketing at WCG. Aaron shared why location is more important than ever, how marketers can make the most of it and why the B2B industry needs to pay attention. Oh, and gives us your best B2B/Location-based marketing...
What role does location-based marketing play in today's global economy? What function does it serve for B2B marketing? We couldn't think of a better person to ask than Aaron Strout, the co-author...
Mobile should be on everyone's agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a...
Mobile should be on everyone's agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a Galaxy S2 to determine which phone to buy. OK, that shouldn't be on everyone's agenda, I'd rather just watch the video. You don't have to take our word for it. We searched through publications by Comscore and Return Path to validate that the growth we are seeing is network wide. Mobile's share of both website traffic...
Mobile should be on everyone's agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a Galaxy S2 to determine which phone to buy....
If Mike Hilton is a nerd, he's the kind of nerd you envy. He was a co-Founder of the fast-growing Concur, the CEO for a time and the CTO later. These days, he...
If Mike Hilton is a nerd, he's the kind of nerd you envy. He was a co-Founder of the fast-growing Concur, the CEO for a time and the CTO later. These days, he runs Worldwide Marketing for the automated travel and expense service company. He's run a lot of stuff, and even taken some time to live in France. And he says his kind of nerdy look at the world is exactly what B2B marketing needs. "You all need marketing nerds within your organization," Hilton said. "The creative side...
If Mike Hilton is a nerd, he's the kind of nerd you envy. He was a co-Founder of the fast-growing Concur, the CEO for a time and the CTO later. These days, he runs Worldwide Marketing for...
Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don't forget the keynotes. A lot of people have been buzzing...
Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don't forget the keynotes. A lot of people have been buzzing about the event all week. We're live blogging here so follow along. 8:32AM: Eloqua's CEO Joe Payne takes the stage. "I'm not wearing a crazy costume because we have content, folks." 8:36AM: Eloqua CMO, Brian Kardon, on stage. Marketing automation continues to grow, but penetration is still only between 8-10%. The people...
Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don't forget the keynotes. A lot of people have been buzzing about the event all week. We're...
Who will be the next Mark Zuckerberg? According to Google's Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine "local, mobile...
Who will be the next Mark Zuckerberg? According to Google's Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine "local, mobile and social." During his sit down talk with Salesforce.com's CEO Marc Benioff at Dreamforce 2011, Schmidt praised Facebook's founder and chief. "He will be seen in the context as one of the great leaders in our industry. And I think it's important to note that someone will come after him." But he added that the next...
Who will be the next Mark Zuckerberg? According to Google's Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine "local, mobile and social." During his sit down talk...
