What role does location-based marketing play in today's global economy? What function does it serve for B2B marketing? We couldn't think of a better person to...
What role does location-based marketing play in today's global economy? What function does it serve for B2B marketing? We couldn't think of a better person to ask than Aaron Strout, the co-author of "Location-Based Marketing for Dummies" and head of location-based marketing at WCG. Aaron shared why location is more important than ever, how marketers can make the most of it and why the B2B industry needs to pay attention. Oh, and gives us your best B2B/Location-based marketing...
What role does location-based marketing play in today's global economy? What function does it serve for B2B marketing? We couldn't think of a better person to ask than Aaron Strout, the co-author...
Mobile should be on everyone's agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a...
Mobile should be on everyone's agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a Galaxy S2 to determine which phone to buy. OK, that shouldn't be on everyone's agenda, I'd rather just watch the video. You don't have to take our word for it. We searched through publications by Comscore and Return Path to validate that the growth we are seeing is network wide. Mobile's share of both website traffic...
Mobile should be on everyone's agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a Galaxy S2 to determine which phone to buy....
If Mike Hilton is a nerd, he's the kind of nerd you envy. He was a co-Founder of the fast-growing Concur, the CEO for a time and the CTO later. These days, he...
If Mike Hilton is a nerd, he's the kind of nerd you envy. He was a co-Founder of the fast-growing Concur, the CEO for a time and the CTO later. These days, he runs Worldwide Marketing for the automated travel and expense service company. He's run a lot of stuff, and even taken some time to live in France. And he says his kind of nerdy look at the world is exactly what B2B marketing needs. "You all need marketing nerds within your organization," Hilton said. "The creative side...
If Mike Hilton is a nerd, he's the kind of nerd you envy. He was a co-Founder of the fast-growing Concur, the CEO for a time and the CTO later. These days, he runs Worldwide Marketing for...
Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don't forget the keynotes. A lot of people have been buzzing...
Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don't forget the keynotes. A lot of people have been buzzing about the event all week. We're live blogging here so follow along. 8:32AM: Eloqua's CEO Joe Payne takes the stage. "I'm not wearing a crazy costume because we have content, folks." 8:36AM: Eloqua CMO, Brian Kardon, on stage. Marketing automation continues to grow, but penetration is still only between 8-10%. The people...
Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don't forget the keynotes. A lot of people have been buzzing about the event all week. We're...
Who will be the next Mark Zuckerberg? According to Google's Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine "local, mobile...
Who will be the next Mark Zuckerberg? According to Google's Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine "local, mobile and social." During his sit down talk with Salesforce.com's CEO Marc Benioff at Dreamforce 2011, Schmidt praised Facebook's founder and chief. "He will be seen in the context as one of the great leaders in our industry. And I think it's important to note that someone will come after him." But he added that the next...
Who will be the next Mark Zuckerberg? According to Google's Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine "local, mobile and social." During his sit down talk...
Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance, the workload will only intensify. When it comes to...
Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance, the workload will only intensify. When it comes to “managing up,” the challenge you face is not an easy one: How do you get more of your CMO’s attention when the demands on her time are multiplying? The solution: Help your CMO manufacture more time. Following are 22 mobile apps that are sure to help your CMO get much more done in far less time, which, hopefully,...
Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance, the workload will only intensify. When it comes to “managing up,” the challenge you face is...
If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee...
If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. Luckily, the connectivity to travel information, news, music, social networks mobile apps provides can help keep you sane – even after your fifth whole-body scan of the week. I asked three of the busiest business travelers I know to share what apps keep them tethered to sanity when spending so much...
If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. Luckily,...
I just returned from three packed days at the Sirius Decisions Summit in Scottsdale. Once again, the Sirius Summit proved to be the event for sophisticated,...
I just returned from three packed days at the Sirius Decisions Summit in Scottsdale. Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations. The Sirius analysts always have fresh, often counterintuitive approaches to tough problems. When they start speaking, the audience is nodding in agreement and taking notes as fast as they can. We heard from five organizations that have taken the lead management journey: Iron Mountain, Kronos,...
I just returned from three packed days at the Sirius Decisions Summit in Scottsdale. Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations. The Sirius...
