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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Mobile Marketing

Mobile Marketing

Using Mobile Apps to Grow Your Email List

Mobile is big. In fact, Nielsen recently reported that more than half of all U.S. mobile subscribers owned smartphones during March 2012, up from 47.8 percent...

Mobile Marketing

5 Charts that Say Everything About the Tablet Market

Earlier this week, Microsoft made waves by announcing the company was entering the tablet wars. They face stiff competition from the likes of Apple, Samsung,...

Mobile Marketing

The Future is Solomoco: 5 Predictions for Digital Marketing

Is the future of digital marketing "solomoco"? At the recent Vocus user conference, I attended a session about the future of digital marketing. The speaker, Tim...

Cross Channel Marketing

How 3 Global Marketers Are Approaching Mobile

As you'd suspect, social media and the fast proliferation of apps were hot topics at  Eloqua Experience Europe this week. But global marketers had another...

Mobile Marketing

How Schwan's is Using Email and Mobile to Drive Customer Engagement

This post is part of a blog series leading up to Responsys Interact 2012 about how our customers are re-writing the rules of marketing. Schwan's Home Service,...

Content Marketing

How a Nonprofit Launched the Most Viral Campaign Ever [CHART]

If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much. Visible...

Content Marketing

The 5 New Must-Have B2B Marketing Skills

It always comes down to skills. When marketers talk about what’s holding them back – skills. When the demand generation engine is stuck in neutral – skills....

Content Marketing

What Were the Biggest B2B Marketing Disruptions of 2011?

We're already a through the first month of 2012. What better time to take a moment to ask, "What were the biggest B2B marketing disruptions of last year?" It...

Mobile Marketing

Chart: How Many Streaming Videos Do We Watch?

How much streaming video do we watch? Lots. I compiled some of Nielsen's reports from October 2009 to December 2011 and plotted a time-lapse bubble chart for 5...