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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Mobile Marketing

Mobile Marketing

Brick and Mortar's Killer Digital Opportunity

Email is great at driving awareness and direct revenue as it pertains to online. But for those retailers that are online and also supporting their traditional...

Content Marketing

Here Are 40 Charts Marketers Can’t Live Without

Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware...

Email Marketing

20 Stats Every Modern Marketer Should See

If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers...

Mobile Marketing

Considerations for Successful Mobile Number Acquisition

SMS is a key component of cross channel marketing.  By sending messages to customers' mobile devices, marketers enable direct, personalized communications that...

Mobile Marketing

Using Mobile Email to Drive In-Store Traffic

With so many consumers reading email on mobile devices, we're seeing more retail brands design email creative and copy to engage consumers on-the-go and drive...

Mobile Marketing

How DSW Shoes Uses SMS to Strengthen Customer Relationships

Much to be Desired I'm opted-in to a number of different SMS text programs from companies that I patronize and follow. For the most part, I've been underwhelmed...

Email Marketing

Why Your Emails Have 5 Seconds to Load on Mobile [CHART]

After working hard on creating an email campaign, crafting the perfect copy, choosing the best images, did you check to see how it would look on a mobile...

Content Marketing

11 Infographics Marketers Should Keep Near Their Desks

Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual...

Mobile Marketing

Can the Future of Technology be Found in Your Sink?

Friend and advisor Chris Silva and I were chatting with a small group about the role technology may eventually play in our lives. If the future plays out as...