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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Mobile Marketing

Content Marketing

Oracle and Eloqua: Driving the Modern Marketing Era

By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the...

Mobile Marketing

9 Mobile Apps Every B2B Marketer Should Try

Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda...

Mobile Marketing

Graphic: The 3 Biggest Marketing Trends of 2012

Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. It’s the end of a busy year, and that tends to...

Content Marketing

Eloqua, Oracle and Why Modern Marketing Needs Open Systems

The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into...

Content Marketing

The Top 25 Posts of 2012

It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we...

Mobile Marketing

When It Comes To Mobile Marketing, Integration Is Key

As a long-standing proponent of marketing integration I can speak to the fact that many marketers still have difficulty in putting it into practical use,...

Mobile Marketing

What is Responsive Design?

Today’s guest post comes from Richard Hill, VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications, and co-author of...

Mobile Marketing

The 4 Mary Meeker Slides Every Marketer Should See

Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? A former securities analyst, Meeker is a venture...

Mobile Marketing

How Payless Uses Mobile to Capture Permission

[fpg] (Shameless) Self-Promotion The other day, I was out shopping for shoes for my daughter, Alice.  She's only 13 months old, and has been walking for about a...