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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Mobile Marketing

Mobile Marketing

Trying to reach the mom demographic? Go mobile

I am surely not going to rehash, regurgitate and remind all those in the marketing and advertising world just how important mobile has become by bringing up all...

Mobile Marketing

5 ways to get personal with push notifications - without alienating customers

Push notifications can be one of the closest things mobile marketers have to nirvana. The real-time alerts that brands can send to consumers who have downloaded...

Mobile Marketing

Mobile marketing: 5 ways to ring up blockbuster sales this holiday season

This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer...

Mobile Marketing

Mobile Marketing: What the new SMS rules mean for marketers

[caption id="" align="alignright" width="219"] New TCPA guidelines require marketers to obtain written consent from database members before sending them SMS...

Mobile Marketing

Mobile marketing: The number 1 mistake you're making

Ari Jacoby, the co-founder of Philadelphia-based advertising agency Solve Media, is nothing if not brash: "Your smartphone seems to care about you in a way that...

Mobile Marketing

5 new Apple iOS features digital marketers will love

Apple watchers make a sport out of predicting what the Cupertino giant will do next, but they're not always right. Not so on Tuesday, when Apple announced an...

Mobile Marketing

Mobile marketing in the UK? Think SMS first

Back in March of this year I wrote an article for Forbes entitled Pulling Back The Curtain On Text Message Mobile Marketing. In the article I made reference to...

Mobile Marketing

5 ways mobile marketing can help retailers this holiday season

The holiday shopping season will be here before you know it. Now is the time retailers need to think about all the ways mobile marketing can help them reach...

Mobile Marketing

Mobile marketing: 3 ways to start getting results now

Email enabled marketers to achieve a previously unheard-of level of personalization and customer engagement — and now it's mobile marketing's turn to perfect...