Cross-channel marketing continues to be a primary strategy as customers jump from one channel to another to do their research and complete their purchase. Here’s what you need to know about the role mobile plays, so you optimize your cross-channel marketing efforts for people using mobile devices.
5G wireless will changes the game for digital marketers and shift consumer behaviors. Expect to see changes with richer email and website design, tighter omnichannel orchestration, more video, and more.
Text messaging marketing can open new avenues for connecting with customers and getting them to interact with your brand. But before embarking on a mobile marketing campaign, marketers must comply with the law and embrace six best practices for success.
Voice assistants give marketers a chance to reach more audiences and multiple users at once, but there are also disadvantages to pay attention to, especially when it comes to sounding personal and genuine.
Digital technology changed the world of marketing forever. Marketing automation allows marketers to do more with less, which helps smaller teams keep up with larger ones and stay competitive. This is why no one should fear a digital transformation, as it only increases productivity and efficiency.
The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design. Why should you consider this and how does it help?
As part of a B2B mobile marketing strategy, emails are an integral way to reach out to prospects with information they need to make purchase decisions. However, like the other components found in this mobile plan, there are differences in terms of the optimum mobile email experience. Read on to see what a mobile-optimized email should look like.